‘My Spotify’ Personalization Feature Rolls Out in US, Canada, UK, Ireland, Australia & New Zealand

My Spotify personalization
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My Spotify personalization
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Photo Credit: Spotify

Spotify is highlighting its data analytics among users in a campaign it’s calling ‘My Spotify.’ The new feature aims to highlight personal listening habits and trends.

The music streaming giant says over the next several weeks, listeners in the United States, Canada, the United Kingdom, Ireland, Australia and New Zealand will see personalized messages in-app revealing their unique listening habits. Users will also be able to explore personalized features in Spotify’s daylist, DJ, Blend, and Daily Mix playlists—in addition to all of the custom content already in the ‘Made For You’ hub.

For the campaign, Spotify says it will feature real users and credible voices in culture, who will share their unique relationships with their Spotify. Cultural personalities known for their individuality like artist and designer Carly Mark, actor Ewen Bremner, power publicist Gia Kuan, and FC Barcelona players Lucy Bronze, Salma Paralluelo, and Alejandro Balde.

“Spotify’s world-class personalization is at the heart of this campaign, celebrating the unique relationship between each listener and their Spotify,” says Marc Hazan, VP of Marketing and Partnerships at Spotify. “Our goal is to capture those hyper-personal moments that occur when fans use Spotify. With our products and features, we strive to connect fans with the audio they love in a way that can’t be found anywhere else.”

Spotify says the services’ personalization is what drives listeners to engage with the app the most, which is why it’s focusing on highlighting individual user data. The move comes after earlier this year, Apple Music made some changes to its Apple Music Replay to give listeners a complete overview of their music listening habits for the month. Since listening habits can change over the course of a year—seeing the recap per month was praised as a great way to showcase personal listening habits.

With Spotify’s new focus on personalization, it appears to be moving in the same direction. Informing listeners how many times they listened to a particular artist or track—with suggestions to keep the trend going.