Why Wait A Year for Your Listening Stats?—Apple Music Replay Goes Monthly

Apple Music Replay monthly
  • Save

Apple Music Replay monthly
  • Save
Photo Credit: Apple

Forget Spotify Wrapped at the end of the year—Apple Music is making its Replay feature a monthly affair. Listening habits change month to month, so why not see those changes as they happen?

Apple Music Replay is going monthly, giving its users a granulated look at their listening history throughout the month. Users can view their top songs, artists, albums, and notice trends in their listening insights. The feature reminds me of how Nintendo does a monthly wrap-up for game history on its consoles—while PC services like Steam and Epic Games show played time for all of their games on a real-time basis.

Data is a powerful motivator for many people and seeing insights laid out monthly can influence listening habits more than a once-a-year drop. This new attempt to compete with Spotify takes a feature Apple borrowed for its users and adds something new to differentiate itself. Of course, Spotify hasn’t been resting on its laurels when it comes to Wrapped, either.

In 2023, Spotify introduced an AI DJ to guide users’ music tastes, featuring a curated lineup of music alongside commentary about the tracks and artists. And when its Wrapped 2023 version went live, it featured a new system that assigns a user a city. Spotify called this feature ‘Sound Town’ and it aimed to match the listener with the city with the most similar taste in music.

Wrapped 2022 attempted to categorize music listeners in a Myers-Briggs-style system—putting listeners into one of 16 categories. Each category featured names like ‘Adventurer,’ ‘Fanclubber,’ or ‘Specialist.’ The idea was to create shareable content that would get everyone talking about Spotify Wrapped at the end of the year—and it has worked spectacularly.

But I would argue the Apple Music Replay feature offers more insights to users in a less promotional, more intimate way. Of course you can share your Replay data with friends and family, but there’s no splashy focus on defining what type of listener you are. And tracking monthly data individually from yearly data does present some interesting end-of-year opportunities in comparing monthly data from month-to-month and previous-year-same-period.