Amazon Taps Megan Thee Stallion for Prime Day Blowout Ad, Complete with An Original Song

Amazon Megan Thee Stallion
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Amazon Megan Thee Stallion
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Photo Credit: Amazon

Amazon partners with Megan Thee Stallion for a Prime Day blowout ad, complete with an original song and music video for the sale’s tenth anniversary.

On Tuesday, June 25, Megan Thee Stallion unveiled an original song and accompanying music video, “It’s Prime Day,” in a partnership with Amazon for their tenth annual Prime Day sales bonanza. The video shows Megan purchasing fake eyelashes, cosplay and gaming items, kitchen supplies, pet supplies, and more from Amazon during the retailer’s two-day discount event.

“The music video was inspired by how customers use Prime Day deals to get closer to what they care about,” says Amazon. “We partnered with Megan and directors Dave Meyers and Mia Barnes from Radical Media to imagine how specific Prime Day deals could inspire all the different ‘Megans’ she could become.”

Notably, Megan Thee Stallion’s Prime song is also a bonus track from her forthcoming album MEGAN, dropping on June 28, and will be available for fans listening exclusively on Amazon Music.

Prime members can also shop Megan Thee Stallion’s Prime Day Picks inspired by her different interests featured in the music video. Amazon says it will also offer early deals on merch from Megan’s newest tour collection, Hot Girl Summer.

Amazon’s Prime Day two-day sales event offers discounts to Prime members who pay $14.99 a month (or $139 yearly) for access to perks like free shipping. This year, Prime Day will take place on July 16 and 17 — just after a four-day sales event from Walmart, which announced on Monday its intention to offer its “largest deals” in history between July 8 and July 11.

Amazon reports that Prime members in two dozen countries will take part in the summer discount event, which also marks the beginning of the back-to-school shopping season and rakes in beaucoup bucks for the company (albeit an undisclosed amount).

The online retailer has been hosting increasingly more sales events in recent years to attract customers in peak shopping seasons amid continued competition from low-cost retailers like Temu and Shein. In October, the company kicked off an October Prime event to ring in the holiday shopping season, and in March it held its first spring sales event for all customers.