Photo Credit: Roblox
A new concert experience is available inside Roblox, this time from Comic Relief US and Wonder Works Studio. Here’s the latest.
Starting today, Roblox users can experience songs from Imagine Dragons, Conan Gray, d4vd, Poppy, and Alexander Stewart in the first-of-its-kind immersive music festival. Users can play their way through a series of dream-like concert experiences, inspired by the artists’ lives, music, and signature visuals.
The concert is part of Comic Relief US’ second annual Kids Relief campaign, launched in partnership with Nickelodeon. The star-studded, weekend-long event taps into the joy and excitement of music and gaming to inspire kids young and old to help make the world a better place. Special guest Tony Hale joins the show as a benevolent wizard who guides users to and from the concert, which is available inside the Kids Relief Simulator game.
Users can also access the festival through Nickelodeon activations on Roblox including SpongeBob Simulator and Teenage Mutant Ninja Turtles Battle Tycoon.
“I’ve been a huge Roblox fan for a while now, and I’m excited to get in the game and support the Kids Relief community to bring some kindness to the world,” shares d4vd, a 19-year-old visionary artist. “Bringing happiness through music and gaming is all of my worlds colliding.”
Concert attendees will be guided by a soundtrack of new and chart-topping music, collecting karma as they run, fly, drive, and bounce their way through several fantastical environments. Events include:
- Running through the woods and floating past the bucolic mountains and lakes inspired by Alexander Stewart’s childhood
- Speeding toward a mysterious keyhole with Poppy
- Journeying on a vine of d4vd’s signature roses
- Taking a road trip to Conan Gray’s world tour
- Falling through a dream with Imagine Dragons
Comic Relief US is a non-profit committed to breaking the cycle of intergenerational poverty. It harnesses the power of entertainment to drive positive social change. To date, the non-profit has raised over $436 million by mobilizing donors of all ages to engage with causes through powerful content-driven campaigns and new digital platforms.
