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Author Raha Muhammad

Raha Muhammad

Author, Editor

Multi-lingual with broad facility across multiple music industry sub-categories, Raha specializes in client-facing campaigns.

tbd

In Focus Episode 7: Why Is Hip-Hop Constantly Changing? ‘Culture Is Meant to Be Fluid’

Raha Muhammad
February 26, 2026
FUGA’s Director of Business Development (UK & Ireland), Tim Cronin, sits down with Mixtape Madness co-founder and director, Kwabz, to explore how hip-hop continues to evolve culturally, creatively, and co... Read More...
Exploring how classical artists are adapting to evolving audiences. and the modern need for personal branding.

In Focus Episode 6: Why the New Classical Audience Is ‘Comparable to an Engaged Pop Music Audience’

Raha Muhammad
February 19, 2026
FUGA’s Senior Marketing Strategy Manager for Classical & Jazz, Amy Nelson, in conversation with Naxos Music Group’s Sales & Label Marketing Manager, Sascha Braunreuther, exploring how classical artist... Read More...
Exploring how artists, labels, and music companies can support humanitarian work and build creative, values-driven partnerships.

In Focus Episode 5: ‘The Sky’s the Limit’ on How Artists and Labels Can Get Creative to Support War Child

Raha Muhammad
February 12, 2026
Downtown's Director of Media & Partnerships, Emma Cordell, in conversation with War Child UK's Music & Events Manager, Feedy Frizzy. They explore how artists, labels, and music companies can support h... Read More...
Exploring the dynamic marketing strategies behind late Hawaiian musician and singer, Israel Kamakawiwoʻole’s catalog.

In Focus Episode 4: Why Invoking ‘Nostalgia Vibes’ and ‘Reimagination’ Works in Catalog Marketing

Raha Muhammad
February 5, 2026
FUGA’s Senior Marketing Director Matthew D’Amico, and Mountain Apple Company’s Digital Marketing Manager Mike Pooley, explore the dynamic marketing strategies behind late Hawaiian musician and singer, Israel ... Read More...
Karma Bertelsen, FUGA’s Marketing Strategy Director, EMEA, in conversation with artist and songwriter, Nina Nesbitt, on how she started her own label, Apple Tree.

In Focus Episode 3: Why Starting a Label Is Like Building a Burrito — ‘Pick the Things You Want, Leave Out the Things You Don’t’

Raha Muhammad
January 15, 2026
Karma Bertelsen, FUGA’s Marketing Strategy Director, EMEA, in conversation with artist and songwriter, Nina Nesbitt, on how she started her own label, Apple Tree, and how it brought about creative and commerc... Read More...
FUGA's Marketing Strategy Manager, Rock, Ben Patashnik, is joined by Mark Walker, Managing Director at Free Focus

In Focus Episode 2: Fandom – Finding Community Through Authenticity

Raha Muhammad
January 14, 2026
FUGA's Marketing Strategy Manager, Rock, Ben Patashnik, is joined by Mark Walker, Managing Director at Free Focus, for a discussion on finding an authentic artist community, using that knowledge to build an i... Read More...
Artist, songwriter, and producer Madge reveals her process behind writing for Riot Games' Valorant.

In Focus Episode 1: Sync Writing for Games featuring Downtown’s Cabrea Casey and Artist+Songwriter+Producer Madge

Raha Muhammad
November 28, 2025
 Cabrea Casey, Downtown Music's Publishing Director of Sync and A&R, sat down with artist, songwriter, and producer Madge to explore her process behind writing for Riot Games' Valorant. As advice for arti... Read More...
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Billboard Latin Music Week 2025: Up Close On a Genre That Is Now ‘Absolutely Huge’ With Gen Z, Alpha, and Non-Spanish Speakers

Raha Muhammad
October 23, 2025
As Billboard Latin Music Week returned to The Fillmore Miami Beach in 2025, we spoke to Mike Van, CEO of Billboard, about the rising interest in Latin music among Gen Z and Gen Alpha. "When you see that kind ... Read More...
AdELA, singer, songwriter, recording artist, and children’s book author

The Music Industry Lives Here: AdELA on Music, Storytelling, and Creating Without Limits

Raha Muhammad
September 3, 2025
 AdELA; singer, rapper, songwriter, and now children's book author for a series inspired by her dogs, Hunny and Koko. She relays her journey from apartheid South Africa to sunny South Florida, joining the cho... Read More...
How Kota the Friend Built a Music Career on His Terms

The Music Industry Lives Here: How Kota the Friend Built a Music Career On His Terms

Raha Muhammad
August 28, 2025
Kota the Friend opens up about growing up in Brooklyn, building a creative life on his own terms, approaching songwriting by channeling emotion, and why he treats each song like a sculpture. The following re... Read More...
Antonina Armato on Writing the Hits Behind Miley, Selena, and More

The Music Industry Lives Here: Antonina Armato on Writing the Hits Behind Miley, Selena, and More

Raha Muhammad
August 24, 2025
Antonina Armato is the hitmaker behind some of pop’s most iconic records — from a song later covered by Mariah Carey to shaping the early careers of Miley Cyrus and Selena Gomez. The following recaps an inte... Read More...
Sierra Spirit, an indigenous artist from Tulsa, Oklahoma, speaks about storytelling, culture, honest connections, and building music on genuine experiences of love, loss, and heartbreak.

The Music Industry Lives Here: How Sierra Spirit Found Her Voice as an Indigenous Artist

Raha Muhammad
July 30, 2025
Sierra Spirit, an indigenous artist from Tulsa, Oklahoma, speaks about storytelling, culture, honest connections, and writing songs based on personal experiences of love, loss, and heartbreak. "Life and music... Read More...
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