T-Mobile Spins UK-Based, Dual Download OTA Offering

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T-Mobile is now offering UK subscribers an over-the-air, dual download service, according to an announcement issued last week.

The service includes 500,000 tracks, all priced at 1 pound ($2.02).  Like most other over-the-air services, separate downloads will be delivered to both the handheld and PC, a dual delivery concept that ensures compatibility across multiple platforms.  The Mobile Jukebox concept features 500,000 tracks from all four majors, as well as key independents like V2 and Beggars Banquet.  The company promised compatibility across a range of more than 30 devices, and delivery on both 2.5G and 3G delivery networks.  Additionally, the service can be tapped by both monthly and pay-as-you-go subscribers.  T-Mobile is offering five free tracks to new subscribers through July.

Story by news analyst Alexandra Osorio