Triton Digital Partners Up with Semcasting. No More Cookies.

Triton Digital, a digital audio technology company, has partnered with multi-channel targeting company Semcasting to reach the audience more effectively through Triton’s a2x network, which is the only programmatic exchange for streaming audio advertisements.

The partnership will allow Triton to target every listener on any device without the need for cookies because Semcasting’s Smart Zones Audience Targeting platform provides a2x advertisers to audience data and profiles without compromising privacy.

Since cookie-based targeting is limited (due to several devices that do not allow cookies or personal user disabling of cookies), Smart Zone will extend advertisers’ audience reach.

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