In 2007, Universal Music Used Hacked-Up Body Parts In a Graphic Anti-Piracy Campaign…

A UMG executive didn’t want to talk about it, and we’re not sure what level of circulation this ultimately received.  The campaign dates back to 2007, and appears to have received outdoor and print circulation (please share more details if you have them).

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The concept was hatched by F/Nazca Saatchi & Saatchi in Brazil, and released in mid-2007 according to ad-specific sources (notice the Portuguese-language newspaper in the third shot…)

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23 Responses

  1. Visitor

    The sad thing is they were right…

    Piracy did kill more than 50% of all music sales from 1999-2012.

    Which in turn prevented labels from developing thousands of new acts.

    Think of all the great bands we could have today, had it not been for lockers, Pirate Bay, etc.

    Think of all the wonderful songs that were never produced because nobody could afford it.

    Such a loss for us all — fans, musicians, composers, poets, technicians. Everybody, except the commercial Piracy Industry.

    • Opposite, Exactly

      People have realized more “great bands” today than before pirating was an “issue”. Music fans have access to a wider range of “wonderful songs” than ever. If people want to purchase an album based on artistic merit, they will. Are there not more independent-ish labels today than ever before?

      F*** major labels and what they are telling the gen-pop are great and wonderful works.

      The only ones that lost out on anything during this time were pop acts and their major label counterparts that don’t deserve the money.

      • Visitor

        The price of piracy

        10 billion Euros and 185,000 European jobs in 2008.


        58 billion dollars and 373,000 American jobs in 2007.


        Siwek, Stephen E.,The True Cost of Piracy to the U.S. Economy, report for the Institute for Policy Innovation, Oct. 2007.

      • Visitor

        True.. the music industry has suffered somewhat. But I don’t think that true for music fans or music in general.

        As someone who expirenced with the music industry in the 90s and 00s, I question the idea that new music has gotten worse (it’s possible, I guess. But I question it, and really it is hard to quantify).

        Definitely though, access to music has increased by quantum leaps. It’s never been easier or cheaper to listen to music, and the selection avalable to the average consumer completely unheard of. I feel that people’s musical tastes have become far more diverse and expansive because of this.

    • Visitor

      And why?

      Because piracy is the only music-related issue that really matters to fans, musicians and studios today.

      We all lose so much because of it: Songs, jobs, the freedom to experiment…

      • FarePlay

        Unfortunately, piracy isn’t the only problem and music isn’t the only genre that has suffered significant pain in the digital age. Any work of value that can be copied, digitized and distributed over the internet without permission has been.

        Early on, we were all excited by the “potential” of the internet, but ultimately this “open source” technology has created too many opportunities for those who choose to abuse it. An open source puts incredible stressors on the marketplace and as much as the “free speech” FREE proponents want to create a conversation that has nothing to do with reality, they have become unwitting supporters of criminal activity, where the work of others, without permission or compensation, is used to drive traffic to sell advertising. Yes it really is that simple.

        Throughout this entire online process, the artists themselves have had little say in their rights or their compensation.

        Like any business, technology is more focussed on profit and scalability than they are on individuals and their needs.

  2. Tune Hunter

    Wow! and Wow!! So here one department of Universal wants to scare you to death and than another department gives all they have to Veevoo and Spoofy so they can earn $.001 per tune from advertising.

    I think one department should go after the other department no need for vivid pictures.

    Just to many departments. All we need is to limit radio displays (Pandora and XM including) and convert all discovery services (i.e. Shazam, lyrical) to mandatory purchase only deal at just 39 cents.

    We will double the business in 36 months.

    • uncle ron

      It’s not like universal owns equity in both of those services. Oh wait, they do. Think artists will ever see any of that?

  3. mcsnuggles

    yaaaaaawn, if the industry adapted in the late nineties/early millenium instead of litegating wasting years and years to prop up their outdated business model, then they wouldnt be in this mess!

    there own fault, bittorrent is here to stay thank god!

    • Visitor

      “there own fault, bittorrent is here to stay”

      Are you living under a rock? 🙂

      MegaUpload’s epic fall in 2012 was the first step in a new and unprecedented global war against piracy.

      Since then we have seen a wide range of awesome initiatives all over the world:

      * New tough anti-piracy laws in Russia, Japan, Norway and several other countries.

      * New Intellectual Property Crime Unit in the UK.

      * New improved version of Hadopi on its way in France: Pirates now have to pay!

      * 6 Strikes and lots of other initiatives in the US.

      * New mindblowing anti-piracy technology on its way from AT&T.

      * Torrent sites (originals as well as proxies), lockers & illegal Usenet index sites shut down all over the place.

      * Huge fines to piracy site owners.

      * Paypal boycot piracy sites.

      * Credit card companies boycot piracy sites and vpn’s.

      * Tor is not safe for pirates & pedophiles anymore.

      * Huge brands stop their cash flow to piracy sites.

      * The final verdict over Tenenbaum sent strong signals to pirates: Yes, you’re going to get caught and a stolen song is indeed worth $22,500!

      * Google signed White House Agreement to reduce Ad-Supported Piracy.

      * A growing number of artists stand up against theft.

      * Modern fans protect their favorite acts against pirates (Lady Gaga is the perfect example).

      The piracy decade is over. Get used to it!

      • Visitor

        Don’t forget about that new browser plug-in thingy that was reported on earlier this week, right here on this very website. Huge!

  4. Jumbo

    Music industry is overweight with “job for life” execs who resisted change driven by technology and the internet.

    If they’d embraced Napster rather than trying to shut it down, you wouldn’t have got such widespread use of Kazaa.

    If they’d embraced Kazaa instead of trying to flood it with fake MP3s, they wouldn’t have seen popularity of the multitude of P2P file sharing services eDonkey, Limewire etc.

    If they’d embraced them, then they wouldn’t have been affected so badly by BitTorrents.

    Now you can get BitTorrent magnet links (no torrent file, just a string of characters) and a VPN, and there’s practically no way to stop this.

    Way to go music industry.

    • Tune Hunter

      “Music industry is overweight with “job for life” execs who resisted…”
      Golf plying, self adoring, overpaid and politically correct for no particular reason club. Nice and correct to… prostituting YouTube, Spoofy or Veevoo and to nice and p. correct to master pimps like Shazam, Soundhoud, Google Lyric ID etc.)

  5. Jumbo

    Quote from KimDotCom on how to stop piracy:

    1 Create great stuff

    2 Make it easy to buy

    3 Same day worldwide release

    4 Fair price

    5 Works on any device

    • Visitor

      Sorry to burst your bubble, but Mr. Dotcom lives in the past. 🙂

      YouTube offers everything to everybody for FREE!

      And if you want to own stuff, you’re welcome to buy it on iTunes like everybody else.

      It’s there, it’s easy, and it’s cheap!

      • GGG

        You are a master of letting cognitive dissonance ruin your debate ability. You just argued nothing simply because DotCom’s name was attached to it.

        Yes, people can watch stuff on YouTube for free. Yes people are welcome to buy music on iTunes. As you keep saying, music sales went up for the first time in years this year. So clearly people can use both. So how is what DotCom is saying living in the past? If you make good music people care about, many will pay for it. If it’s on iTunes, it’s easy to buy. If it’s available everywhere at once, the ones it’s delayed for won’t want to steal it, if it’s cheap people will buy it. What is wrong with that?

        • Visitor

          “how is what DotCom is saying living in the past?”

          He’s beating the deadest horse in history, GGG:

          Whack, whack, whack! 🙂

          YouTube delivered on all accounts a looong time ago.

          Except you won’t have to make it ‘easy to buy’ or charge a ‘fair price’.


          • GGG

            Umm, sure, but how is that different than anything you say? Make good music, end piracy, people will buy shit. Seems to be the exact same thing.

  6. Some People Don't Get It

    What many defenders of piracy don’t understand, and these are the same people generally saying F*** major labels… Is that stealing music DOES hurt the quality of musical output. One commentor towards the top has it completely twisted around. He says F*** major labels, aren’t most labels indie-ish anyway today? Wrong boy-o. Most of your beloved indie labels are owned and bankrolled by the major 3 record labels. So, really joke is kind of on you.

    Now, to explain why this hurts musical output. You have 4 people in a band. One is the main song writer. This band hasn’t gotten any traction yet and is busting their butts to write great songs and play them for people. They break their backs perfecting their craft and setting up internet social media to expose themselves and their music to the masses. That’s great! Now, because of many reasons, which is a whole nother’ story, they can’t get paid by bar owners, they can’t sell their music at all online (because hey, you gotta give it away for free, or dirt cheap to even get one download if you’re not a household name). If you sell it at the general 9.99 price point people will pass you up, because they can buy a Beatles record, or Nine Inch Nails, or whoever for the same price. And people knwo and trust that music more than some random nobody’s. So, they reach a point where they say, man, I need to put in more hours at the good ol’ jobby job to be able to afford rent and food and beer. After months, years, and longer of doing this and getting nowhere, they give it up, and there you have it. The world just lost a potentially great band and a great songwriter. Now multiply that scenario by thousands. That’s what you have right now.

    So, you say that there are plenty of great options and artists online giving their stuff available for free? Yes, that’s true, but where’s the longevity of these bands? What’s the incentive for them to keep going when real-life situations requiring real money forces them to drop their dream of even getting by as a musician? It doesn’t matter to people like you because you think of musicians as an overall commodity, not human beings. They come and they go, and youngsters will always be available to replace them and their music. But there’s no evolution of songwriting and honing in their craft like there once was.

    And you say F*** major labels? Major labels have marketing dollars that allow them to bring music to the masses. You may not like the Beibers of the world or Kay Perry’s, and that’s fine, but a lot of people do, and major labels are a business that tries to sell quantity of records. It’s not the major’s faul that America.. and the world in general, is demanding mediocre talent. It’s the same with movies and reality tv. It’s the way it is.

    Now, if more people would stop illegally pirating music, those bands you LOVE to love and talk about how majors are screwing them over.. they may have a better chance to stick around longer, write more appealing songs to the masses while retaining their qualities that you loved about them from the onset.. and then get signed by a major label who would use their marketing power to share them with the masses… and then little jenny who listens to Top 40 might actually hear that band and the overall scene could change for the better. Although I’m sure you’d find a problem with them “selling out” at that point because they’re no longer giving you free music.

    So, if you have a problem with the way things are right now, that’s fine. Don’t hate the players, hate the game. The game has been tainted with the incorrect mindset that all music should be free, and the people with that mindset are you. So congratulations A-hole, you’re ruining music for everyone. I know it’s not what you want to hear, because you want to live in a world where everything is free and you can just keep saving up money without having to spend a dime on entertainment. However, these entertainers you love need to eat, need to pay rent, and need disposable income like the rest of us. You take that away from them and they’re forced to look for income in other areas and are forced to reduce the amount of time they spend working on music for you and your ears. No money is a nice concept, however, it doesn’t work in reality. What’s the incentive for anyone to work at that point? Come on man, use your brain.

    • Tune Hunter

      It is unfortunate but labels (Universal in turbo mode) are promoters of FREE.

      With proper mind set and some negotiations YouTube’s music income will exceed current size of the industry – it should be easy – Google likes money.

      All music ID and music discovery services should be converted to discovery moment monetization.

      You like it – you want to hear it again – pay NOW! Very simple and easy implementation – profitable to all players.

      No free Shazam trip from the radio to free YouTube – from now on this bridge MUST have TOLLBOOTH.

  7. Damien Y. Bizeau

    Music piracy is awful!

    I know a US Government employee who participated in digital peer to peer piracy in 2003-2004: Mr. Eric F. Vermote, an IT specialist originally from France and working for NASA G.S.F.C and the University of Maryland. No evidence was ever found against him and the case couldn’t be substantiated as in most similar matters. In 2009 Mr. Eric F. Vermote filed a French defamation lawsuit against me (press related direct complaint) and he got me convicted in 2011 by denying through his attorney he ever participated in digital peer to peer file sharing and bootlegs making as I accused him of; I highly suspect that he lied this way to protect his employment status and to avoid copyright infringement penalties. All this is totally unmoral to me because I related the truth about him to the best of my knowledge and capacities in a case that cost me money, time and psychological prejudices.

    FROM: Damien Y. Bizeau / Music industry individual (FRANCE).

  8. Someone in the middle somewhere

    Music piracy is both bad and good.
    I believe that music piracy is bad in extreme cases such as copying it and then SELLING it.
    I’m more into the side of thinking music piracy is good as it lets more people hear the good music so that they have an interest in it. I believe this a good way for making people peak in interest and end up purchasing the music as they love it so much.
    Not all CDs look the same so there are even people who get a good CD for the music and what the feel of the overall CD is like as packaging is something that is unique in most case scenarios.

    Saying music piracy is bad isn’t good enough.
    Saying music piracy is good isn’t good enough.

    With music piracy comes opportunities but also comes closures.
    What people need to realize is that not all of music piracy is ‘stealing’.
    Stealing an artist’s CD/song would be to actually go up to that artist and steal that particular item off them leaving them with no traces of it after. That’s theft.
    What most people forget is that music piracy mainly occurs from the COPYING of that certain item. But what’s wrong in society is how people copy that item and use it for illegal purposes of reselling it. That’s when music piracy gets out of hand.

    If you think about purchasing a CD it’s not like you’re going to just buy it blindly. It’s like going to bite into a closed in pie without knowing of what’s even in the contents of the pie.
    Music piracy helps to establish whether that item is good or not. So when you go to purchase that item you know what you’re getting will be good and WORTH IT.
    But when people pirate music some of them forget to purchase it too. This is mainly due to financial problems as their income may not be as well or that the company charged the CD for a price the consumer wouldn’t purchase it at.
    But what I’m trying to get is that if you’re going to buy a randomly selected CD the chances of you not liking it in the end would be likely so it’s like wasting money for nothing.

    My overall message is that music piracy has no right or wrong.
    But I believe that in society opinions and beliefs have become so overly drastic that it’s embarrassing for me to even look at it by how ridiculous some people’s views are on music piracy. I’m discussing all this for my essay but what I dislike is how dramatic the three posters at the top are like. It makes me disappointed about humanity because they use methods such as this to even try and get a point through.
    Not all music pirates are as bad as they seem but if you are making profit from selling those copied CDs then I suggest you stop right this instant and find something better to do.

    (Side note: I’m really bad in arguments and debates so if you happen to disapprove with what I’m saying then it’d be natural for that to happen but I don’t plan on arguing with anyone about this matter. To be honest, I feel there are more important things to discuss than if music piracy is bad or not.)