The New York Post Says Apple Music Only Has 15 Million Trial Users…

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Since a late-June launch, America has been blitzed with Apple Music billboards, television spots, and endless media hype.  So why does Apple Music only have 15 million non-paying users?

The figure comes from the New York Post, which notes that at least half of those users haven’t shut off the automatic credit card payments setting.  Which means, starting in October, a few million people may be paying for Apple Music, intentionally or otherwise.

Ultimately, that number could reach 7.5 million, or one-third Spotify’s paying subscriber total.

In that light, perhaps the more important metric isn’t how many people are subscribers in the first month, but how many continue into the second.

Back in August, Apple executive Eddy Cue pointed to 11 million users, though very few are actual, paying subscribers during the trial phase.  Looking forward, Apple Music could get a boost from the iPhone 6s, which packages the streaming service into the iOS9-powered deck.

6 Responses

  1. Universal Indie Records

    Maybe the numbers ARE correct… but I take anything stated in the New York Post with a grain of salt..

  2. Graffito Poet X

    The tragic poet , Literati X , is a 1.2 Trillion dollar , mob-software-syndicate , sitting on Wall Street America U.S.A. :: I see you , New York , LA and , Atlanta ; but you can’t see me because I’m the legend of , Phantom X. . .I’m one hundred percent hotter than the sun –:: ‘ I’m the truth ‘. . . And you don’t want to be confronted by the truth because then you would have to go as far away as you can into the shade and re-evaluate yourself. . . And that’s what ultimate tragedy is–one person’s mind total and complete compulsion to evaluate himself. . .? Now the goal is to be a billionaire while I’m entangled and running away from the majestic kingdom of the ‘ Quadrillion ‘ . . .LX ‘ Terror Poet ‘ immortal. . .

  3. Danwriter

    This sentence doesn’t make any sense:

    “In that light, perhaps the more important metric isn’t how many people are subscribers are to months, but how many continue into the second.”