Can crowdfunding revive 80s music gear?
Carl Fritjofsson has been working on bringing back iconic technology products from the 80s, by re-designing and modernizing products from this era. The re-fits are not a complete design overhaul, but more-so an update and a re-fresh whilst preserving the 80s feel and look.
The idea is that by updating and reviving these products, they can be made to be relevant in today’s market. The first product is a pair of unique headphones that harken back to the 80s-era Walkman. But, that’s just the beginning: there’s talk of other retro re-fits that may take place.
There could be boomboxes and other cool music technology pieces from the 80s coming soon. The campaign is called Rewind, and has just launched. So far, there are 121 people backing the campaign and Fritjofsson has raised $5,228. His broader pledge is to reach the $30,000 goal in the remaining 24 days of the crowdfunding campaign.
The idea is cool and is also very fitting for this era, as we are a generation of people who are slightly obsessed with reviving the 80s and 90s, whether that be through fashion or music. We have already seen a resurgence in vinyl sales, with young collectors driving sales. It’s becoming a ‘thing’ to own something that is a ‘blast from the past’.
These 80s revival music pieces have the ability to do well in terms of sales, and I believe there may be a lot of interest in the products. But right now, the re-production and updating of future 80s products falls in the hands of the crowdfunding campaign and its success.
The campaign is still a long way from the $30,000 goal.
More information on the campaign can be found here.
Great article Charlotte! Do you know if they are crowdspeaking? I read on Bitly that it is one of the hottest social trends of 2016.
Vinyl, acid-washed jeans. Let’s reanimate Ronald Reagan, too.
This investment will result in investor money being worth what it was in the 80s.