Apple Releases $300 Coffee Table Book Featuring Their Own Products

Image by Karthik Chandrasekariah (CC by 2.0)

How much Apple is too much? Maybe $300? Feeling courageous?

In case purchasing a $769 iPhone 7 Plus wasn’t enough, Apple just released a new $300 book, and comedians and social network users are already lining up to criticize the product.

The $299 coffee table book is filled with 450 photographs of products. The book is titled Designed by Apple in California. The photo book chronicles 20 years of product design, according to their press release statement. This includes 1998’s iMac and 2015’s Apple Pencil. It documents materials and technique used by Apple’s design team.

Jony Ive, Apple’s chief design officer, said,

“The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future. This archive is intended to be a gentle gathering of many of the products the team has designed over the years. We hope it brings some understanding to how and why they exist, while serving as a resource for students of all design disciplines.”

The $299 book measures 13” x 16.25”. It went on sale on Wednesday online, and several countries. However, not all Apple Stores currently carry the book, as it’s only available in select Apple stores. You can see the locations before.

“Apple SoHo…Fifth Avenue…Upper East Side…Williamsburg and …World Trade Center in New York; …The Grove in Los Angeles and … Third Street in Santa Monica; ….North Michigan Avenue in Chicago; …Lincoln Road in Miami; …Northpark in Dallas; …Union Square in San Francisco; …Palo Alto and …Infinite Loop in Cupertino.”

The book is dedicated to Steve Jobs. We’re not sure how he would feel about the book’s release. However, comedians didn’t spend a lot of time to poke fun at the book. Stephen Colbert lampooned Apple’s $299.

Take a look.