Twitter: “We can rebuild Vine. We have the technology.”
Back in October, Twitter announced that they were going to shutter the Vine app. The social media company explained the process currently underway in a blog post.
“In October we let you know that we’re shutting down Vine. Since then, we’ve been working closely with creators to find out what’s important to you, to answer your questions, and to make sure we do this the right way.”
However, Twitter is not killing off the service. The company will now transform the 6-second video app into a camera app. The app will no longer feature comments, profiles, or followers. Dubbed Vine Camera, the app allows users to record 6-second videos. Once they’re done recording, they can share to Twitter or save on your phone.
This news confirms that the social media company definitely won’t sell the 6-second video service. In November, TechCrunch reported that Twitter vetted multiple term sheets from companies. DMN wrote that PornHub wanted to purchase the service. After October’s original announcement, following strong Q3 results, the company dismissed 350 employees. Twitter CFO Anthony Noto said,
“We’re getting more disciplined about how we invest in the business, and we set a company goal of driving toward GAAP profitability in 2017. We intend to fully invest in our highest priorities and are de-prioritizing certain initiatives and simplifying how we operate in other areas.”
In good news for social beasts, the social media company won’t remove Vine videos from the service. The company explained,
“All of your Vines will continue to live on the vine.co website so you can browse all of the amazing videos you created over the years”
The Vine Camera app will also feature a “Follow on Twitter notification.” The company hasn’t stated if Vine Camera will only support uploads to Twitter, or if users can upload to other networks as well.
A preview of the new Vine app:
https://www.youtube.com/watch?v=EoKwX5fLJ5E