Ticketmaster Has an Idea for Making You Hate Them Less

Nerdy Girl (CC by 2.0)

Ticketmaster is adding a new music division. Does this mean you’re going to hate them less?

Ticketmaster is creating a new music division.  Dave Marcus will be their new executive VP, and head of music in North America. Under Marcus, all music duties will be integrated in a single music silo.  That includes the artist service operation OnTour; the Venus & Promoters ticketing segment, and the ticketing platform, TicketWeb.

Marcus will work directly with Ticketmaster North America president, Jared Smith.  “We’re building a team here that can help an artist and the first set of clubs they play in, and grow with them all the way to theaters, arenas, and stadiums,” Smith remarked.

hmmm, what about Live Nation? 

This leaves me thinking about Live Nation’s role here.  In 2010, Ticketmaster and Live Nation merged to develop Live Nation Entertainment.  Similarly, the mission here is to improve the live entertainment experience for all parties involved.  Could Live Nation be missing key elements that this new Ticketmaster music division will have?

Or, is this another outgrowth of a seemingly dysfunctional corporate elephant?  Either way, this new music division could be a tool to further improve Ticketmaster’s user friendliness.

“We’re going to redefine the ticket buying experience in a way that makes it more rewarding to be a fan.  We will help artists build bigger and more dynamic touring careers and will ensure our client venues and promoters have cutting edge tools and technology to generate outsized returns on their live events” 

Marcus certainly has the chops to lead the project.  “We believe David’s successful history with artists, fans, and technology gives him the ability to guide our investments to ensure we provide the most comprehensive solutions for all various players in the live music lifestyle,” Smith remarked.

The Resume

Prior to this job, Marcus was chief commercial officer at ticketing start-up ScoreBig.  Before that, he held senior roles at Warner Music Group, Warner Brothers Records, and was a founding legal associate of the Entertainment and Intellectual Property Group Company.

Marcus is also no stranger to Ticketmaster.  In 2005, he joined the company to build its artist services division, overseeing the deployment of products such as Platinum and VIP tickets.  Now he’s back for more.

“I could not be more excited to rejoin Ticketmaster.  I’ve spent my entire career developing products and business that connect fans more closely with artists they love.  I am passionate about the opportunity to continue that work here”.

We’ll stay tuned to see how this pans out.  Maybe there will be a Live Nation response soon.