In just three weeks, ‘Cash Me Outside’ artist Danielle Bregoli (Bhad Bhabie) has become a top-charting rapper. But will anyone remember her three years from now?
According to popular independent musician Ari Herstand, two separate music industries now exist.
The traditional music industry follows the ‘Superstar Business Model’. Major labels run this industry. They focus solely on how to make the most amount of money in a very short timeframe. Labels often sign artists, then quickly forget about them if they don’t earn enough money.
The second music industry follows the ‘New Music Business Model’. This industry is composed of hard-working independent musicians. Variety nor TMZ, argues Herstand, will ever write about them.
So, which one does the ‘Cash Me Outside’ artist fall into? Take a wild guess.
Danielle Bregoli, a 14-year-old rapper, uses the stage name Bhad Bhabie. She recently signed a multi-million dollar deal with Atlantic Records.
And so far, the label has struck gold.
Bhad Bhabie recently dropped her newest single on YouTube. Called ‘Hi Bich / Whachu Know,’ the video has earned an impressive 2 million views in just 24 hours.
On social media, Bhad Bhabie has won over new fans. Users on Twitter wrote,
“People hating on that cash me outside girls songs. But it’s not even that bad, I’ve heard worrrrst.
“The “cash me outside” girl hands released some haaard tunes yano.
“YOO THE “CASH ME OUTSIDE” GIRL JUST DROPPED TWO NEW SONGS TELL ME WHY IM BUMPING TO THIS SO HARD!!!!!!
“I know this may sound f—-d up…but I actually like cash me outside girls music.”
“Cash me outside girls song not that baddddddddd.”
Currently, the video has 2,304,693 views.
Bhad Bhabie’s first single, ‘These Heaux,’ released three weeks ago, led to her signing with Atlantic Records last week. The video currently has 29,017,190 views.
At just 14, Bhad Bhabie has found massive success. Yet, Herstand made a blunt statement on her sudden rise to fame, one that may ultimately prove true.
“I don’t care about Bhad Bhabi. And neither will anyone else (especially not Atlantic Records) in 3 years’ time.”
He also lamented that major labels will continue to search for artists like Bhad Bhabie. Labels won’t spend time on developing their talent in the long-run.
In a call to all artists, Herstand wrote,
“So, both of these industries are existing. Simultaneously. One run by musicians defining their own career destinies. And the other by money-hungry opportunists.
“Which do you want to be a part of?”
Featured image: YouTube screen grab
only 2 million views 24 hours? u serious? and you call THAT nuclear?
The hardest thing in the world is getting a streaming smash.. that’s why people become extreme in their looks/behavior/songs/social-media etc so as to stick out from the pack..
Rap and Hip Hop isn’t my thing, but I am noticing that it seems to do very well on streaming and as much as it’s not to my taste, I think it’s best not to get too serious over it’s merits.
There is certainly a lot of streams to be had from this genre and if you’re in the business of revenue from recorded music and want a streaming hit, then for a label that works in the commercial music arena, rap/hip hop can’t be ignored.. even if it’s a flash in the pan..
To suggest that 2 million streams is nothing is futile.. of course 2 billion streams is better.. but 2 million certainly beats 1,500 streams by a long shot and most songs don’t even achieve that..