Jimmy Iovine May Not Be Leaving Apple, After All

Jimmy Iovine is about to mint hundreds of millions of dollars.  But does that mean he’s leaving Apple?

According to reports from multiple media outlets, Apple Music chief Jimmy Iovine will reportedly leave the company in August.

Hits Daily Double first reported on the executive’s upcoming departure last week. Sources speaking with Billboard added that his August departure was “likely timed to his shares fully vesting.”

Iovine had previously admitted that he didn’t know what he would do after Apple Music.  Speaking on a Goldman Sachs report predicting massive streaming music revenues in 2020, he said,

“I’m 64 years old. I have no idea [what I’m doing next].  There’s just a problem here that needs some sort of solution, and I want to ­contribute to it.  Goldman Sachs may think it’s solved, but I don’t. We’re not even close.”

It remained unclear who would replace Iovine at the company.

According to multiple sources, however, Jimmy Iovine may not step down after all.

Variety has reported that the Apple Music executive has yet to make a decision.

Iovine had led Beats by Dre alongside longtime business partner Andre Young (aka, Dr. Dre).  Both had founded the headphone manufacturer in 2008.  Apple purchased the company in 2014 for north of $3 billion.

Under the deal, the Cupertino-based company would pay $2.6 billion in cash and $400 million in stock.  According to Variety, with a 19% average rise over three years, the stock’s value will be worth $700 million in August.  That’s a handsome payout, though it doesn’t necessarily mean that Iovine (or Dre) will jump ship.

Following Apple’s acquisition, Iovine played an active role in the consumer electronics company.  Iovine is credited with the successful launch of Apple Music, with the streaming music platform now boasting over 30 million users.  Championing the paid-only subscription approach, his philosophy clashed with competitor Spotify’s ‘freemium funnel’ streaming music model.

The upside is that Apple’s paid-only approach allows higher payouts to artists and improved streaming monetization.  And that’s backed by the data.  In a report last year, the RIAA noted that music creators receive over $12 for 1,000 streams on Apple Music.  On Spotify, they receive around $7.50.

Neither Iovine nor Apple Music have yet to comment on the reports.


Featured image by iamOTHER (YouTube screengrab)

2 Responses

  1. How long until you realize

    That payout per stream is a retarded metric that only improves when people listen to LESS music?
    Apple Music hasn’t payed to the industry the same as Spotify, was not even close and will never do.

    • Remi Swierczek

      …and both AppleMusic and Spotify work VERY HARD on composting $300B of music goodwill to $30B of subs and ads we hope in 2030!
      STUPID and UNSUSTAINABLE business model implemented by Daniel Ek and approved by UMG then seeded by Jimmy at Apple.
      Wrong path – wrong religion!
      Earth is round and does cruise around the Sun – I hope music executives will not need 1500 years to discover that.