Sony Music continues to partner with notable artist managers to launch new joint venture labels.
Last summer, Sony Music Entertainment (SME) relaunched Arista Records.
Former Island President and CEO David Massey would lead the company’s second coming. His leadership marked a creative partnership between Massey and Sony Music. In addition, Sony Music and Massey entered into a new joint venture for Massey-led artist management and music publishing businesses.
Now, Sony’s Arista has confirmed a major partnership.
Teaming with Lil Mosey’s manager.
Arista Records and Josh Marshall, best known for managing Smokepurpp and Lil Mosey, confirmed the launch of Mogul Vision Music.
The joint venture label will focus on breaking talent and building artist careers through A&R, branding, and marketing strategies.
Based in New York, Marshall will serve as CEO of the new label. Mogul Vision’s first signings include Blaatina, an Atlanta rapper, and KennyHoopla.
Smokepurpp and Lil Mosey remain signed to Interscope, part of the Universal Music Group (UMG) umbrella.
The move comes nearly a month after SME partnered with Chris Zarou to launch Visionary Records. Zarou, best known for managing Logic and Jon Bellion, among others, serves as CEO of the New York-based label. The imprint aims to ‘advance artistry.’ Sony Music handles the distribution for new talent signings.
Logic remains signed to UMG’s Def Jam. Bellion is signed to Zarou’s Visionary Music Group and UMG’s Capitol Records.
Speaking about the new joint venture label, Marshall said,
“I have great respect for Arista’s history of empowering entrepreneurial JVs in urban music through its past work with labels like Bad Boy Entertainment, and I’m thrilled to be part of an all-new chapter at the relaunched label with the introduction of Mogul Vision Music.”
“We’re delighted to be partnering with Josh Marshall to launch Mogul Vision Music. He has a great talent for identifying new artists across genres, and he has played an important role in elevating the careers of some of hip-hop’s most exciting up-and-comers.”
Featured image by Arista Records (Courtesy Photo).