Amazon Unveils Ticketmaster Functionality in Alexa-Enabled Devices — Including Seat Selection

“Alexa, where are my Ticketmaster tickets?”

Yesterday, Amazon unveiled a new feature – Song ID.

Prime Music and Music Unlimited subscribers in the US can now easily identify a song’s title and artist.

Users can simply activate and deactivate the feature by saying “Alexa, turn on Song ID” or “Alexa, turn off Song ID.”  Then, the smart speaker will announce the title and the name of the song.

Speaking about the new feature, Amazon explained that Alexa devices usually receive “hundreds of thousands” of questions per day to find out about the song currently playing.  This includes phrases such as “Alexa, what song is this?” and “Alexa, who sings this song?”

Now, Amazon has confirmed a major partnership with a ticketing giant.

Ticketmaster partners with Alexa.

On Alexa-enabled devices, including the Echo and Echo Dot, users can now ask Amazon’s voice assistant to discover events and purchase tickets to live events.

For example, users can now say the following phrases.

Alexa, open Ticketmaster / ask Ticketmaster to find events this weekend / ask Ticketmaster to find concerts in [a specific area].

You can also ask the voice assistant to find tickets to a specific event.

Alexa, find Miami Heat / [another team or artist] tickets.”

Using the smart speaker, people can even select their seats and finalize their orders.  Of course, it helps to know the stadium layout a bit.

Speaking about the new feature, Dan Armstrong, the ticketing giant’s Senior Vice President and General Manager of Distributed Commerce, explained,

[We have] the largest ticket inventory in the world, and our team is always looking to leverage it along with our open platform to reach new fans.

This new integration with Alexa will offer yet another avenue for fans to access the best live events, allowing them to discover and buy tickets using only their voice.

We’re excited to be working with Amazon Alexa and look forward to seeing fans utilizing it to see the artists, teams, and events they love the most.

To get started, you’ll first have to link your Ticketmaster account with Alexa.  For international users, however, the new feature remains limited to the US.


Featured image by Stock Catalog (CC by 2.0).