How will Troy Carter’s Q&A fare against established digital distribution and artist management companies?
Late last year, Scooter Braun and Troy Carter remained entangled in a lawsuit that quickly turned bitter.
Braun’s Ithaca Management Holdings sued the former Spotify executive for defaulting on a $10 million loan. With interest, that totaled $14.5 million. Ithaca demanded payment from Carter, even going as far as asking a court to freeze the former Spotify executive’s bank account.
Several weeks ago, that lawsuit came to an amicable end. Both sides quietly signed off on a joint notice of settlement. Financial terms of the agreement remain unclear.
Now, fresh off of that lawsuit, Carter is making a new move in the music industry.
The former Spotify executive – as well as former Lady Gaga manager – has unveiled a new company alongside a longtime friend and business partner.
Carter and J. Erving have launched “Q&A,” a “new, modern music and technology company.”
According to a press release, the company will empower the next generation of artists through technology, tools, and services. Moving toward expansion, Q&A has merged with Human Re Sources, J. Erving’s recently-launched digital distribution and label services company.
The merger will allow both companies to “build an integrated solution for artists via distribution, management, label services, and data analytics with a highly collaborative artist-driven approach.” Carter and J. Erving’s goal remains to create an ecosystem where entrepreneurial artists receive support throughout their career.
Human Re Sources currently works with artists, including Peter Manos, Charlotte Lawrence, the YBN (collective), and Brent Faiyaz. The first release for the merged company is singer/songwriter Pink Sweat$.
In addition to working with Q&A/Human Re Sources, Carter will continue serving as Entertainment Advisor for the Prince estate.
Speaking about how his former role at Spotify helped him launch the new company, Carter explained,
“My time spent at Spotify allowed me the opportunity to see gaps that still exist between the music business and technology.
“Modern artists have to be more entrepreneurial than ever before. They’re looking for a lot more than music distribution. They want experienced teams that can help build long-lasting careers.
“We designed the company to allow artists of any size to have a shot at success. Whether you choose to stay independent or continue on to major label, our goal is to help creators through the process with a high level of service and intuitive software.”
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