Universal Music Teams Up With Dolby Atmos For More Immersive Music

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Universal Music Group (UMG) has partnered with Dolby Atmos, a leader in audio technology, to create 3D immersive music content across multiple genres. The partnership will see UMG studios outfitted with support for Dolby Atmos Music, enabling artists and producers to create 3D soundscapes using an object-based mixing environment.

With this cutting-edge technology, UMG is working to remix thousands of songs in its vast catalog, transforming them using Dolby Atmos technology. Artists from hip-hop, pop, rock, jazz, and classical music are all getting the immersive treatment.

Dolby Atmos Music is a completely new way to create and experience music, freeing artists to be more expressive and experimental with their recordings. The technology envelops the listener, bringing them inside the music and creating a visceral ‘wow.’ Dolby Laboratories Chief Marketing Officer Todd Pendleton said the new technology offers a new way to create music, “This is a completely new way to create and experience music, freeing artists to be more expressive and experimental with their recordings.”

UMG believes that the partnership will give artists the ability to present their music the way it is intended to be heard in the studio. Dolby Atmos is integrated at UMG’s iconic studios, including Capitol Records Studios in Hollywood, Abbey Road Studios in London, and Berry Hill Studios in Nashville.

UMG labels around the world are working to create immersive music content using the new tools. While the partnership sounds promising, the new technology could present some challenges for listeners.

For example, the most recent May 2019 update for Windows 10 featured a bug that disables Dolby Atmos devices. Devices that rely on the Dolby Atmos extension for home theater and headphones cannot listen to music on Windows 10. Microsoft has acknowledged the issue and has even gone so far as to block the Windows 10 v1903 update for some devices.

According to Microsoft, the issue is caused by a “licensing configuration error,” preventing the Dolby app from reading the license information. Currently, there is no workaround for the issue, but Microsoft estimates it will be available by mid-June.

Despite the potential issue with the Windows 10 update, the partnership between UMG and Dolby Atmos is undoubtedly exciting for music lovers. The immersive sound technology is sure to offer a new level of engagement with music that was previously impossible. With Dolby Atmos, listeners can expect to be enveloped in the sound, creating a truly unique and memorable experience.

The partnership between UMG and Dolby Atmos is not only exciting for listeners but also for artists who want to create something new and innovative. The technology will allow them to experiment with sound in ways never before possible, creating a new era of music that’s sure to captivate audiences around the world.

Overall, the partnership between UMG and Dolby Atmos is a significant development for the music industry. It’s a new era of music that’s sure to be immersive, engaging, and unforgettable. The potential for new and innovative music is vast, and we can’t wait to see what artists come up with next. The partnership is expected to bring a new wave of creativity and possibilities, changing the way we listen to music forever.

One Response

  1. Duncan

    Hi Ashley.

    Quick Q?

    How will we access the Dolby ATMOS encoded music though? – via Physical media / Blue Ray – or via a streaming service / Spotify etc ?

    When will these recordings / past catalogue become available ?

    Thanks for clearing this up