Apple Starts Removing iTunes Branding, Including Links, From Its Websites

Apple Starts Removing iTunes Branding, Including Links, From Its Websites

So, is or isn’t iTunes dead?

Last week, on the opening day of Apple’s Worldwide Developers Conference, Apple subtly confirmed its popular download store would go away on macOS 10.15 Catalina.

The writing has been on the wall for a while for the iconic download store.  The company, for example, had removed all references to its former popular app on its Facebook page just a few days before WWDC.  These include posts, photos, and videos.  Apple has also migrated its domains away from to

Of course, this doesn’t mean iTunes has died altogether.  Confirming that consumers can now access their back-catalog content, albeit on three different apps – Music, Podcasts, and TV – the company explained,

Users will have access to their entire music library, whether they downloaded the songs, purchased them or ripped them from a CD.  For those who like to own their music, the iTunes Music Store is just a click away.”

For people who previously used iTunes to sync their app, Apple has made a new syncing feature available in Finder on macOS 10.15.  Music now serves as the home of back music catalogs as well as new song/album downloads.  Podcasts controls subscriptions to podcast episodes, both previous and new.  The TV app hosts all TV shows and movies previously purchased, as well as new episodes.

For Windows users, there’s good news – iTunes still hasn’t died.  Not yet, at least.  Users can still use the iTunes Store to find their back catalog and purchase more songs, albums, TV shows, and movies.

However, signaling a significant shift away from the popular – albeit bloated – download software, Apple will now remove all iTunes branding.

Goodbye, iTunes.  But, not really.

According to a new report, previously working URLs to the iTunes Store, Apple Music, the App Store, the Mac App Store, Podcasts, Apple TV, and all other will now stop working.

Apple Magazine explains that the company has “ramped up” the change ahead of macOS Catalina’s launch in September or October.

The iTunes subdomain remains active for a few links, including movies and TV shows.  Once Apple TV+ formally launches, however, users can expect these hyperlinks to stop working altogether.

Crafty users have also spotted a separate URL for just a few links –  The discovery comes ahead of the launch of the company’s premium gaming subscription service, Apple Arcade.

For people who still love purchasing songs, albums, TV shows, and movies, Apple has vowed to keep the iTunes branding alive.  But as hinted at earlier, once macOS Catalina launches, expect the current version of iTunes to stop working on the operating system.


Featured image by Apple.

2 Responses

  1. Edward

    Call me a dinosaur, but I still like having the choice of individually purchasing songs rather than being forced into a streaming subscription. I don’t care if it’s called “iTunes” or “Apple Music” but I hope this option remains for the foreseeable future. Great site, BTW! 🙂

  2. Nicky Knight

    There are many who would rather purchase & download songs rather than take up a monthly subscription.

    Also, purchasing and using downloaded songs for special events and occasions is very useful.

    But by and large, we’re now living in a streaming world and Apple Music is part of this new world.