Spotify Expands Its ‘Safe Space’ Standalone Kids App Ahead of Global Rollout

Spotify kids app
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Spotify kids app
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Photo Credit: Spotify

Spotify is expanding the reach of its standalone Kids app, which will now be available to Family Plan subscribers globally. After a short beta testing phase in the UK and Australia, Spotify announced that the app is now ready to be used by anyone with a Spotify Premium Family subscription. The new app is available on both iOS and Android platforms.

Spotify chose Safer Internet Day to announce the new app beta in the UK and Australia. With the standalone app, kids can access an ad-free experience that features age-appropriate music. Parents can select between audio for younger children or older ones. The interface also ensures that kids only access content that is appropriate for their age.

Spotify’s decision to launch a standalone Kids app is aimed at making its family plans more attractive to actual families, rather than friends who are abusing the system. Spotify has been cracking down on this practice by requiring check-ins at the residence listed as ‘home.’ The company reserves the right to ask for re-verification at any time, and anyone who fails to do so could see their service suspended. Those who repeatedly abuse the family plan feature could see the service terminated altogether.

The Spotify Kids app features a hand-picked list of playlists across multiple categories. Categories like Movies & TV, Top Hits, Spotify Originals, and more are featured. All of the playlists in the kids’ app receive curation by actual humans before going live. This means that kids won’t run into situations where a playlist generates inappropriate content by association.

YouTube faced controversy after its algorithm began recommending videos featuring blood and gore and explicit themes to children. The YouTube Kids app received a massive backlash after the disturbing themes showed up. It also prompted YouTube to completely change how it approaches recommendations for kids and monetizing kid-focused content.

Spotify’s human curators work from a set of guidelines to determine what is appropriate for kids. Content moderators of these playlists have backgrounds in well-known children’s brands like Disney, Discovery Kids, and Nickelodeon. This ensures that the content is not only appropriate but also engaging for children.

Spotify first launched the Kids app last year exclusively in Ireland. The success of the Irish launch prompted the company to roll out the app globally. The standalone app is a step in the right direction for Spotify as the company tries to attract more families to its platform.

The Kids app offers a safe and ad-free experience for children. It also provides parents with the peace of mind that their children are listening to appropriate content. By launching a standalone app for children, Spotify is catering to a growing market of parents who want to provide their children with a safe and engaging music experience.

Once the beta testing phase in the UK and Australia is complete, the app will be rolled out globally, which will give Spotify an edge over its competitors. Spotify’s focus on human curation and content moderation is a key differentiator that sets it apart from other music streaming services. The introduction of the Kids app to family plans is a smart move by Spotify, and it is likely to attract more families to its platform.