YG’s 4Hunnid Label Inks a Joint Venture Deal With Epic/Sony

Controversial YG Music Video is drawing fire from the Asian community over its "racist" lyrics
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Controversial YG Music Video is drawing fire from the Asian community over its "racist" lyrics
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YG image by 5sr, licensed under Creative Commons Attribution 2.0 Generic (CC by 2.0)

Rapper YG has inked a JV deal between his label, 4Hunnid, and Sony Music Entertainment’s Epic Records.

Per a deal first tipped by Variety this (Wednesday) morning, the Compton rapper will tie with Epic/Sony on all future works. The deal spans distribution as well as marketing, sales, and other areas for a variety of signed artists. The initial release under the 4Hunnid-Epic deal will come from Day Sulan, who has collaborated with YG in the past.

Speaking of the partnership in a statement, YG said that Epic offered “a platform for our expansion,” before indicating that he was “proud of the opportunity” and that he intends to “make the most of it.”  Also via statement, Epic CEO Sylvia Rhone said that her team was “delighted” to bring YG and 4Hunnid on board, and that the signing “marks an exciting addition to our roster and our offerings.”

At the time of this piece’s writing, details about the 4Hunnid-Epic deal, including its duration and specific terms, had not been made publicly available.

YG, whose full name is Keenon Daequan Ray Jackson, burst onto the music scene with 2010’s “Toot It and Boot It.” Since then, the 29-year-old has released five studio albums and a number of successful songs. 4Hunnid officially launched in 2016 and has signed many promising up-and-coming rap artists.

YG’s success behind the mic has been accompanied by a substantial amount of controversy.

The self-admitted member of the Westside Tree Top Piru, a Compton affiliate gang of the Bloods, was shot three times in a 2015 incident; he subsequently refused to cooperate with police.

And late last month, YG’s home was stormed as part of an ongoing robbery investigation; the rapper was arrested, and his planned performance at the 62nd Annual Grammy Awards was canceled.

Back in 2019, the LAPD raided YG’s home while conducting a separate investigation, after passengers in one of his personal vehicles evaded police and fired multiple shots, killing an elderly civilian.

YG has denied taking part in the crimes.

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