Apple Music Introduces ‘Africa Now Radio’ featuring Afrobeats, Kuduro, Hip-Hop, More

An aerial shot of Enugu, Nigeria. Photo Credit: Ovinuchi Ejiohuo

Apple Music is set to release a new Africa Now Radio show hosted by 28-year-old Nigerian DJ and curator Cuppy.

Apple Music officials formally announced the African music showcase this morning. Based upon the music streaming platform’s Africa Now playlist, which organizes Africa’s most popular tracks, Africa Now Radio with Cuppy will feature the latest-and-greatest African music (including afrobeats, hip-hop, kuduro, and amapiano, among others), besides interviews with prominent African artists and industry professionals.

Additionally, Cuppy, who began DJing at 16 years old, is set to close each show with a 10-minute-long live remix of songs from the Africa Now playlist.

Fans can catch the debut episode of Africa Radio Now with Cuppy this Sunday, May 31st, at 9 AM in the east and six o’clock in the west. Nigerian record producer Kiddominant and actress Pearl Thusi, who stars in Netflix’s Queen Sono, will (remotely) speak with Cuppy about Africa’s rapidly growing entertainment sector and their in-development projects.

Speaking of her Apple Music radio show, Cuppy, whose full name is Florence Ifeoluwa Otedola, stated: “There are so many rich textures and sounds in Africa and the time is now for the world to embrace our diversity. Each and every week I’ll be bringing a dynamic guide to discovering and celebrating the biggest and best sounds from across Africa, the Motherland.”

As of late, Apple Music has joined an array of other high-profile music brands in attempting to secure a foothold in immensely lucrative emerging markets.

About five weeks back, the well-known streaming service expanded into 52 additional countries, including African nations such as Libya, Morocco, Cameroon, and the Democratic Republic of the Congo. Presently, residents of 167 countries can subscribe to Apple Music.

In its earnings report for this year’s first three months, Apple revealed that Apple Music and other services produced a staggering $13.3 billion in revenue – a $1.9 billion year-over-year increase and an all-time record.