Billionaire Kanye West Files U.S. Trademark for ‘Yeezy’ Cosmetics Line

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Billionaire rapper Kanye West has filed a U.S. trademark for a line of “Yeezy” cosmetic products.

Kanye West submitted the trademark application to the U.S. Patent and Trademark Office earlier this month. West filed via his Mascotte Holdings, Inc. brand, through which he has registered a number of other trademarks, including Yeezus goods and Sunday Service clothing.

The trademark covers a vast array of cosmetic and personal hygiene items, such as body oils, toothpaste, cologne, shampoo, and even acne-treatment products, to name just some. At the time of this writing, West hadn’t publicly commented on the trademark or his business plans for a possible Yeezy beauty brand.

The 43-year-old is in a seemingly excellent position to enter the cosmetics market, given his dedicated fanbase and considerable reach. Plus, West’s wife, Kim Kardashian West, saw her online-only makeup brand, KKW Beauty, generate approximately $100 million last year (as well as a similar amount in 2018).

Earlier this month, Digital Music News was first to report that Kanye West had protested the death of George Floyd in his hometown of Chicago. But the rapper wasn’t uniformly embraced. Upon West’s arrival at the peaceful march upon the Chicago Police Department’s headquarters, activist Taylore Norwood spoke into a microphone and declared: “This is not a celebrity pop-up. You will not hijack this rally from the people who organized it.”

However, the protest ultimately proceeded with West’s participation, and the crowd assembled around the CPD’s headquarters as planned.

The “I Love It” singer also donated $2 million to the families of Ahmaud Arbery, Breonna Taylor, and George Floyd, in addition to committing to covering the eventual college tuition of Floyd’s six-year-old daughter, Gianna.

Forbes recently declared Kanye West to be the world’s highest-paid musician, having taken home $170 million in 2019. West was second on the list of top celebrity earners, behind Kim Kardashian’s half-sister Kylie Jenner, who, at just 22 years of age, earned a staggering $590 million last year. Forbes also recently declared West a billionaire after a protracted back-and-forth with the rapper.