First, Travis Scott took over Fortnite. Then he took over McDonald’s with his Travis Scott meal. McDonald’s wasn’t ready.
Just a week after the Travis Scott meal deal went live at McDonald’s locations, the fast-food giant is experiencing supply chain issues. The Travis Scott meal is a quarter pounder with cheese, bacon, and lettuce, a medium fry with BBQ sauce for dipping, and a large Sprite for $6. The Cactus Jack special is selling out at locations across the country.
Travis Scott is going hard on his McDonald’s crossover – he’s also selling McNugget pillows on his site.
The rapper even paid a visit to a McDonald’s location outside Los Angeles, which didn’t go over well with local police. After appearing at a McDonald’s in Downey, California, he was reportedly fined for the impromptu visit. Videos from the stunt show fans gathered around Scott, with many not wearing masks or social distancing. Scott received a $200 fine for the gathering, but his reps have yet to comment.
Cactus Jack stopped at the third-oldest McDonald’s in the US, located on Florence Avenue. Scott helped to hype his new signature meal to fans who were in attendance. Scott also has a digital single called “Franchise,” available for .69 cents on his website to commemorate the collaboration.
McDonald’s is closely monitoring its supply chain to resupply those stores that are experiencing shortages.
“We’re working closely with our suppliers, distributors, and franchisees to resupply impacted restaurants as quickly as possible,” a McDonald’s spokesperson told CNBC. “Stay tuned, and don’t worry, we’ve got more surprises from Cactus Jack coming soon.”
McDonald’s supply chain issues speak to the popularity of Travis Scott. Supply issues are rare for a company that helped refine the fast-food supply chain. Even throughout the coronavirus pandemic, McDonald’s did not experience any supply chain shortages. That’s notable since Quarter Pounders are made with fresh beef, a change made in 2018.
McDonald’s isn’t the only company to take advantage of Scott’s gravitas in the music world. Last year the rapper worked with Epic Games on a Fortnite concert, as well as General Mills and Nike for promotions.
The success of the Travis Scott meal is also serving McDonald’s well financially. Shares of the stock hit a 52-week high on Wednesday, reaching $224.81. That’s a 14% rise so far this year, which is nothing short of miraculous considering the pandemic remains ongoing.