The Avicii museum in Stockholm, Sweden, was officially inaugurated by Klas Bergling and Swedish royalty.
The Avicii Experience is a tribute museum honoring Tim Bergling, better known as Avicii. Behind the museum is Pophouse Entertainment and Space, in close collaboration with Tim’s family, friends, and colleagues. Part of the proceeds go in full to the Tim Bergling Foundation, with the museum finally opening to the public on February 26.
The Avicii museum will feature 300 square meters filled with contemporary music history. Through music, private photos, newly produced videos and personal belongings, fans can observe Tim’s path from reserved music enthusiast to internationally celebrated superstar. The museum worked hard to give visitors a unique insight into Avicii’s creative process by working closely with those who knew him best.
“Avicii changed modern dance music and led a pioneering revolution of the global EDM scene. He was, without a doubt, one of the most influential producers, artists, and songwriters of our time. It feels obvious and fantastic that Tim now has his own museum, in the middle of the city where he grew up,” says Per Sundin, CEO of Pophouse Entertainment and Co-Founder of the Avicii Experience.
“Tim would have been incredibly proud to be represented like this. The mix of a new digital take in combination with a classic museum would have appealed to him,” says Klas Bergling, Avicii’s father.
“Many of the fans have grown up with Tim’s music, and here, they can explore and interact with songs via custom-made objects and installations,” says Lisa Halling-Aadland, Content Producer for the Avicii museum. “For example, you can create your own levels mix with different sounds and effects on the touch screen.”
The Avicii Experience also has an interactive VR karaoke event. Visitors can enter a vocal booth, put on a headset and travel to a music studio to ‘meet’ Sandro Cavazza, Aloe Blacc, or Carl Falk, some of the co-producers and musicians who worked with Avicii on his music.
“It’s been an exciting but difficult task to create the Avicii Experience Museum,” says Ingmarie Halling, Creative Director, and Curator. “We are very happy with the result, and it gives the visitor a chance to explore Tim’s music and life in many different ways thanks to the trans medial storytelling.”