Moments After Signing a Hipgnosis Deal, Reactional Music Raises a $2.05 Million Pre-Series A

Reactional Music funding
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Reactional Music funding
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Photo Credit: Reactional Music

Reactional Music has closed a new funding round led by Amanotes and Butterfly Ventures.

This pre-Series A funding round was also supported by a number of angel investors including Kelly Summer, a former Chairman of Mediatonic (Fall Guys), CEO of Red Octane (Guitar Hero), and CEO of Take 2 Interactive (Grand Theft Auto, Red Dead Redemption). Reactional Music is enabling gamers to personalize their personas and gameplay with their favorite music—much the same way skins work in games like Fortnite.

Reactional offers a rules-based music engine and delivery platform that connects the music and games industries commercially and creatively, allowing any music to be brought into a game and the entire game’s visuals, music, and sound to react to that live music. This is technology that has not been possible in games until now.

Reactional’s platform opens up a new era of music personalization, in-game purchase, and a faster and more efficient method to create prototype music for games developers. It also gives developers increased music choice and ease of use for everyone involved. Reactional is working on several pilot projects. The Reactional Engine is also being used in a commercially available game for PS5 and PS VR2. The platform will be live in 2023.

Reactional has also completed multiple music rights agreements with commercial and production music rights holders, including Hipgnosis Song Management.

“We are thrilled to partner with Reactional Music,” says Bill Vo, CEO and Co-Founder of Amanotes. “This strategic investment allows us to take our music gaming applications to the next level. We are excited to see the impact it will have on our fans worldwide.”

“We are thoroughly excited to announce this investment in Reactional Music,” adds Tanya Horowitz, partner at Butterfly Ventures. “The company and its technology, the Reactional Music Engine has the ability to change the world of music and gaming in a way these industries have never before seen. Additionally, I am also super excited to flex my prior knowledge of the music industry and video game business and help the company in their thrilling up and coming journey.”

The Pre-Series A round follows a number of seed rounds at the Stockholm-headquartered business. Funds will be used to deliver the Reactional beta platform and SDK to developers, continue its music licensing operations and scaling of the Reactional team across development, technical support, and music supervision.