TikTok’s revamped Creator Fund, called the ‘Creativity Program Beta,’ is now open to all creators in the United States. Here’s a peek at the eligibility requirements.
TikTok started its Creator Fund revamp back in February, testing the new program with a handful of creators. From the onset, the idea has been to generate more real-world opportunities for creators, while also helping them generate higher revenue. Theoretically that sounded great, though the concept has been extremely slow to emerge and stunningly lackluster on the compensation front.
Now, it looks like things are plodding along a bit faster. According to details shared by TikTok with Digital Music News this week, the old ‘Creator Program’ is now being shuttled into a broader ‘Creativity Program Beta,’ with a bigger eligibility tent and a number of kinks ironed out.
Eventually, the music industry would love to see a broad-based compensation program that benefits every musician, songwriter, and creative type garnering traffic for TikTok. For now, this looks like a step in the right direction. Here are all the details we’ve learned about this transition so far.
TikTok Creativity Fund Program — Eligibility Requirements
- Creators must have a U.S.-based account
- Must be at least 18 years of age
- Have at least 10,000 Followers
- Accrued 100,000 views in the last 30 days
Once all of these requirements are met, U.S.-based creators can apply to join the program. Once approved and part of this new program, creators cannot participate in the old Creator Fund model. TikTok hasn’t committed to whether this new model will replace the old Creator Fund model, but it’s likely.
Considering the Creator Fund launched in 2020 with a $1 billion commitment to creators over the course of three years, we’re coming up on its expiration date. Creators have been complaining about low payout rates on TikTok since the beginning of 2023.
“The Creativity Program Beta is in its early stages, and we’re continuously exploring ways to improve the experience for our creator community and the way creators are rewarded,” TikTok says about the new program. “We’re looking forward to hearing feedback from our community.”
One noticeable change between the two is that the new program focuses on creating high-quality, original videos that are lengthier than a minute. TikTok earned its massive audience through short-form videos of less than a minute in length, but it’s moving beyond that.
The new platform also gives creators access to a dashboard that provides important video analytics, estimated revenue, metrics, and any alerts to be addressed. The idea seems to be to re-create the YouTube Creator dashboard experience with a focus on rewarding longer content.