With Brazil’s streaming-centered music market continuing to experience rapid growth, Warner Music Group (WMG) has launched an integrated headquarters in Rio de Janeiro.
The EH Brasil owner Warner Music unveiled its new Brazil hub, dubbed Warner Music Space, in a formal release. Billed as “a dynamic and inviting headquarters,” the office is said to house the operations of the core Warner Music Brazil as well as Warner Chappell Brazil and ADA Brazil.
Also part of the approximately 21,500-square-foot headquarters are “creative zones, including studios, lounges, diverse workstations, an acoustic performance stage, and an event arena,” WMG indicated.
Besides building four recording studios, the TikTok-partnered music company has gone ahead and established one studio particularly for “short content production” at Warner Music Space, which rests in Rio de Janeiro’s high-end Barra da Tijuca neighborhood.
Addressing the division’s opening, Warner Music Brazil president Leila Oliveira communicated: “We are thrilled about the unveiling of our new home. Our aim is to provide partners and collaborators with an inviting and liberating space for creation. Featuring a spectrum of resources, from recording studios to collaborative lounges, we envision our new office as a vital hub for artists across Brazil—a space where novel ideas and expressions come to life.”
And in remarks of his own, Warner Chappell Brazil president Marcel Klemm made clear the hub’s anticipated role in laying the groundwork for “innovative collaborations.”
“Warner Music Space is not merely a physical location; it symbolizes Warner Chappell’s dedication to nurturing artistic expression and fostering innovative collaborations,” relayed Klemm. “We are eager to share this distinctive environment with our songwriters and the artistic community—a convergence point for creative minds to explore new frontiers in music and content creation.”
Of course, Warner Music, which one year ago brought Warner Chappell Production Music to Brazil, isn’t alone in looking to capitalize on and drive growth in the South American nation’s burgeoning music sector. Back in 2021, Sony Music spent a reported quarter of a billion dollars to scoop up Brazil’s Som Livre, for instance.
More broadly, the country’s streaming-fueled expansion – Brazil posted 373.5 billion on-demand song streams in 2023, behind only the U.S. (1.45 trillion) and India (1.04 trillion), data shows – has been accompanied by a comprehensive effort to stomp out local piracy.
Most recently on this front, October delivered the government-ordered shutdown of an illegal file-sharing site in Brazil, population 215 million, before late November provided a numbers-focused update on the overarching “Operation 404” campaign at hand.