After Investing in Drake’s OVO, Sony Music-Partnered Santa Anna Scores Distribution and Marketing Tie-Up With Trill Entertainment

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Boosie Badazz, who’s released several projects via Trill Entertainment. Photo Credit: TrillEntCMG

Sony Music-partnered Santa Anna Label Group has officially unveiled a tie-up, extending to distribution, marketing, and more, with Trill Entertainment.

Santa Anna and Trill disclosed their agreement today, via a formal release published on Sony Music’s website. The Big Three label and Alamo Records head Todd Moscowitz launched Santa Anna back in January of 2023.

And despite Drake’s longstanding professional association with Universal Music, his OVO Sound imprint scored an investment from and partnership with Santa Anna earlier in January.

Now, the latter company is set to begin providing the previously highlighted “marketing, distribution and promotional support, among other services” to Trill Entertainment, which Melvin Vernell Jr. and Marcus Roach founded 23 years ago.

Since its inception, Trill has released projects from acts including Boosie Badazz, Lil Trill, Foxx, and, only recently, Tre Savage, the involved parties noted. Elaborating upon the nature of the pact in a statement, Moscowitz made clear that Santa Anna’s assistance will extend both to the catalog and talent-development sides.

“Just as Mel and Turk [Trill co-founders Vernell Jr.  and Roach, respectively] were at the forefront of music back in Baton Rouge, Louisiana and dominated Hip-Hop culture from 2005 and on, they continue to bring their expertise and excellence to Trill Entertainment,” communicated the 300 Entertainment co-founder Moscowitz.

“I look forward to reconnecting with such a dynamic pair to support their catalog business as well as grow and develop their current and future roster of artists,” concluded the Alamo Records founder.

(Warner Music scooped up 300 in December of 2021, about six months after Sony Music bought Alamo, the professional home of Lil Durk, Blackbear, and more. The Alamo sale also affected the final Big Three label; Universal Music subsequently revealed that it had received a cool €102 million for its interest in Alamo.)

“We’re thrilled to collaborate with Todd, Lee [L’Heureux, who heads Santa Anna] and Santa Anna to build on the success of Trill Entertainment’s catalog and find new and exciting ways to develop our artists,” relayed Vernell Jr.

In other major-label partnership news, Warner Music last week announced a “landmark” deal with Pakistan’s Giraffe; closer to January’s beginning, BMG-partnered Universal Music purchased the catalog of South Indian label Oriental Star Agencies.

Additionally, January has delivered a Japan-focused strategic alliance between Red Light Management and Warner Music. WMG shares, it’s worth mentioning on an unrelated note, only recently cracked a 52-week high of $37.75 apiece.