Branding & Advertising

Travis Scott performing live in Switzerland. Photo Credit: Frank Schwichtenberg Travis Scott has shed light upon the earnings he enjoys from his sponsorships with McDonald's, Nike, PlayStation, Fortnite, and ... Read More...

Photo Credit: Twayna Mayne / CC by 2.0 An unreleased Notorious B.I.G. freestyle will air in a Pepsi commercial singing the drink's praises. Pepsi worked with Biggie collaborators Cey Adams and DJ Enuff to re... Read More...

Halsey in 2019. Photo Credit: Toglenn Budweiser and Halsey have unveiled a massive sponsorship centering on the 26-year-old’s rags-to-riches story. Halsey, whose full name is Ashley Nicolette Frangipane, rec... Read More...

Side-by-side comparison of the two logos (photo credit: Twitter) Taylor Swift is removing and rebranding some of her folklore album merchandise after rip-off callouts emerged. Amira Rasool, the founder of th... Read More...

Photo Credit: Martin Greco Taylor Swift took to Instagram to announce her latest album is dropping soon – in a matter of hours, in fact. The Grammy winner made the announcement via social media. "Most of the... Read More...

Photo Credit: Warner Music German pop artist Mike Singer is using a unique 'stream-to-unlock' campaign to drive album pre-sales and bump his streaming algorithms. The initiative is designed to push his new s... Read More...

Photo Credit: TikTok The TikTok advertising strategy may be crumbling after the Trump administration signaled interest in a ban. TikTok's new self-service ad platform will remain critical in helping the soci... Read More...

Photo Credit: Jason Persse / CC by 2.0 Rapper Gucci Mane has tweeted that he's getting his own Gucci brand in a new fashion partnership. The rapper then followed up with a joke referencing his upcoming contr... Read More...

The official Yeezy Gap logo. Billionaire Kanye West has struck a 10-year deal with prominent clothing retailer Gap, centering on the release of an exclusive Yeezy Gap product line. Kanye West announced the d... Read More...

Billionaire rapper Kanye West has filed a U.S. trademark for a line of “Yeezy” cosmetic products. Kanye West submitted the trademark application to the U.S. Patent and Trademark Office earlier this month. We... Read More...