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Branding & Advertising

Chartmetric Is Expanding Into Artist Branding Analytics — Get Ready for Data-Driven Advertiser Matches

June 28, 2022

Nate Smith, whose organic affinity with Jack Daniels was tracked by Chartmetric artist branding data. Chartmetric is now expanding into an increasingly data-driven arena: artist branding. For decades, advert... Read More...

Universal Music Group Officially Launches UMusic Media Network: ‘The Offering Allows for Audience Hypertargeting At a Scale’

Dylan Smith

June 27, 2022

Photo Credit: Tony Webster / CC by 3.0 Amid a broader embrace of non-music entertainment from artists, Universal Music Group (UMG) has officially launched UMusic Media Network, which higher-ups describe as “a... Read More...

APM Music Licenses Entire Catalog to XdMind for AI-Driven Adaptation In Games, Short-Form Video, and the Metaverse

Paul Resnikoff

June 16, 2022

The world of music licensing is about to change dramatically, thanks to some groundbreaking developments in the AI space. Now, APM Music — owned by Sony Music Publishing and Universal Music Publishing Group —... Read More...

Binance Sponsors The Weeknd’s Upcoming Tour — Introducing the ‘First Crypto Powered World Tour’

Dylan Smith

June 2, 2022

Photo Credit: Fred von Lohmann / CC by 2.0 The Weeknd has named Binance, the self-described “global blockchain ecosystem behind the world's largest cryptocurrency exchange,” as the “official sponsor” of his f... Read More...

Lil Nas X and M&M’s Sign Branding Deal ‘To Create A World Where Everyone Feels They Belong’

Dylan Smith

June 1, 2022

Lil Nas X has partnered with M&M's. Photo Credit: Mars Lil Nas X has officially signed a branding deal with M&M's, which described the pact as an opportunity “to harness the power of music and connect... Read More...

Retail Audio-Advertising Company Vibenomics Raises $12.3 Million, Touts ‘Licensed Background Music Library’

Dylan Smith

May 31, 2022

Photo Credit: Franki Chamaki Indianapolis-headquartered audio-advertising company Vibenomics has announced the close of a $12.3 million funding round and outlined plans to expand its reach and team. Five-ye... Read More...

Gibson Wins Its Three-Year Lawsuit Over Guitar Shape Trademarks — Dean Guitars Found Guilty of Infringement

Ashley King

May 30, 2022

Photo Credit: Freebird / CC by 2.0 Gibson has won its lawsuit over guitar shape, with the court ruling that shape is part and parcel of a brand. Back in 2019, Gibson filed a lawsuit against Dean Guitars over... Read More...

Spotify Expands Audio ‘Call to Action’ Advertising Cards in the App

Ashley King

May 25, 2022

Photo Credit: Spotify Spotify is expanding its clickable 'call to action' audio advertising cards beyond just the United States. Reports from Australia highlight how the new call to action (CTA) cards are av... Read More...

It’s Official – Pepsi Is No Longer Sponsoring the Super Bowl Halftime Show

Ashley King

May 24, 2022

Photo Credit: Pepsi Pepsi is dropping out of the Super Bowl Halftime Show sponsorship after ten years. This year's performance featuring Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, and Kendrick Lamar is the ... Read More...

Spotify Quietly Resumes Political Advertising Ahead of 2022 Midterms

Dylan Smith

May 24, 2022

Photo Credit: Spotify Back in early 2020, Spotify paused all political advertising on its service in the U.S. Now, the Stockholm-based platform has revealed that it will resume showing ads from certain indivi... Read More...

White Claw Dominates the UK Festival Scene With $5 Million Investment

Ashley King

May 23, 2022

Photo Credit: Dennis Consorte / CC by 4.0 White Claw Hard Seltzer has announced a $5 million investment in the UK festival circuit, making waves across more than 40 shows. The White Claw Wave of Summer Bar Ex... Read More...

Charli XCX Roblox Live Concert to Promote Samsung’s Latest Phones

Ashley King

May 13, 2022

Photo Credit: Samsung Charli XCX is heading to Roblox for a live concert to promote Samsung's latest foldable smartphones. The Samsung Superstar Galaxy experience is now live in Roblox for all users. For a l... Read More...

Want Your Music In a Major Gaming Series? Meet the Guys Who Create Their Soundtracks

Is Sync the New Radio? ‘Running Up That Hill’ Isn’t the Only Track That’s Finding New Fans After Scoring a Major Placement

Unauthorized Music Usage on TikTok Can Cost Brands Big — But There’s a Way to Avoid Expensive Licensing Headaches

Sync Licensing Is Evolving — Now There’s a Comprehensive Analysis of the Music Industry’s Most Exciting Segment

How Sync Licensing Helped Musicians Thrive When Live Music Was Paused

Kate Bush Thanks Stranger Things Fans for Giving ‘Running Up That Hill’ a New Lease on Life

Here’s How Apple Has Dominated Sync Licensing for Two Decades Running

Meet the Artist Who Is Literally Saving His Fans' Lives — Our Latest Podcast

Adidas Places Kanye Branding Deal Under Review

Spotify Is Riddled With Fake Streams — Or Is It? Our Latest Podcast

Spotify, Apple Music, and YouTube Music Are Only Getting Bigger — Which Is Great News for Niche Streaming Platforms

How to Game the Billboard Charts (And Why You Shouldn’t)

Stop Chasing Playlists and Start Building a Music Career — Our Latest Podcast

‘Bone Conduction’ Headphones Don’t Go Over Your Ears — But Still Transmit Sound to Your Inner Cochlea

Neil Young Calls Recent Ad Sponsorship ‘An Accident That Happened Through a Bad Decision,’ Promises ‘You Won’t See It Again’

Adidas Confirms Plans to Continue the Yeezy Shoe Line Without Yeezy the Rapper — New Products Coming ‘As Early As 2023’

Drake and 21 Savage Face $4 Million Condé Nast Lawsuit Over ‘Counterfeit’ Vogue Issue

Spotify Shares Drop Despite Double-Digit Subscriber Gains — And a Possible Price Hike Ahead

Adidas Officially Terminates Kanye West Deal — Execs Forecast ‘A Short-Term Negative Impact of Up to €250 Million’

Chartmetric Is Expanding Into Artist Branding Analytics — Get Ready for Data-Driven Advertiser Matches

Universal Music Group Officially Launches UMusic Media Network: ‘The Offering Allows for Audience Hypertargeting At a Scale’

APM Music Licenses Entire Catalog to XdMind for AI-Driven Adaptation In Games, Short-Form Video, and the Metaverse

Binance Sponsors The Weeknd’s Upcoming Tour — Introducing the ‘First Crypto Powered World Tour’

Lil Nas X and M&M’s Sign Branding Deal ‘To Create A World Where Everyone Feels They Belong’

Retail Audio-Advertising Company Vibenomics Raises $12.3 Million, Touts ‘Licensed Background Music Library’

Gibson Wins Its Three-Year Lawsuit Over Guitar Shape Trademarks — Dean Guitars Found Guilty of Infringement

Spotify Expands Audio ‘Call to Action’ Advertising Cards in the App

It’s Official – Pepsi Is No Longer Sponsoring the Super Bowl Halftime Show

Spotify Quietly Resumes Political Advertising Ahead of 2022 Midterms

White Claw Dominates the UK Festival Scene With $5 Million Investment