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Branding & Advertising

Sony Music’s Kontraband Inks Exclusive Deal With George Michael Estate

June 22, 2021

Photo Credit: Sony Music UK Sony Music UK's full-service merchandise company, Kontraband, has struck an exclusive global deal with the George Michael Estate. The deal expands on an existing partnership with ... Read More...

Vevo Launches ‘Vevo Rewind’ to Better Target Nostalgic Viewers

Ashley King

May 21, 2021

Photo Credit: Hello I'm Nik Vevo has launched a new contextual advertising product called Vevo Rewind. Vevo Rewind allows brands to place their campaign alongside Vevo music videos of a specific decade. Cont... Read More...

Tuned Global Is Helping the $26 Billion Fitness App Industry Figure Out Music — Without the Legal Headaches

Paul Resnikoff

April 29, 2021

photo credit: freepik Mega-platforms like Spotify and Amazon Music tend to dominate music industry headlines. But Tuned Global is quietly helping the fitness industry deliver customized streaming music experi... Read More...

Rammstein Selling $1,000 Hoodies and More — Is Luxury Merch a Thing Now?

Ashley King

April 16, 2021

Photo Credit: Rammstein German industrial metal band Rammstein has partnered with Balenciaga for some luxury merch. The unisex apparel comes with a custom-curated playlist and is luxury-priced. The hoodie co... Read More...

LL Cool J Is Selling Designer COVID Masks – Just $49.95 a Pack

Ashley King

March 25, 2021

Photo Credit: Henry LL Cool J is releasing a limited edition designer COVID mask collection in collaboration with Henry Masks. The Rock the Bells x Henry masks collection are four reusable masks with some ic... Read More...

Justin Bieber Receives Cease-and-Desist Order from French Duo Justice

Ashley King

March 19, 2021

Photo Credit: Justin Bieber Twitter French dance duo Justice has sent a cease-and-desist letter to Justin Bieber over his new album. Bieber announced his new album on February 26th to throngs of adoring fans... Read More...

Justin Bieber x Crocs Collaboration Enters Round 2 – This Time With Socks

Ashley King

March 12, 2021

Photo Credit: Crocs Justin Bieber and Crocs have come together for a second collaboration – featuring socks this time. A classic clog-style Croc and a pair of tall white socks from drew house, Bieber's perso... Read More...

Bruce Springsteen Refused to Cooperate With Police During DUI Arrest in New Jersey, New Information Reveals

Ashley King

February 12, 2021

Photo Credit: EJ Hersom / CC by 3.0 New details about the arrest of Bruce Springsteen for DUI have surfaced from the police report. Despite an initial spokesperson for the New Jersey park stating Springsteen... Read More...

Lil Baby, whose management team has inked a joint-venture deal with SoundCloud

Rockstar Energy Taps Lil Baby for Its First-Ever Super Bowl Spot

Dylan Smith

February 5, 2021

Lil Baby performing live. Photo Credit: Frank Schwichtenberg Rockstar Energy has tapped Lil Baby to star in its first-ever Super Bowl advertisement. Rockstar Energy teased its Lil Baby Super Bowl ad spot in ... Read More...

As Budweiser Bails on the Super Bowl, Stella Artois Jumps In With Lenny Kravitz

Dylan Smith

February 1, 2021

Lenny Kravitz. Photo Credit: Gage Skidmore With Budweiser having decided against purchasing Super Bowl ad space for the first time in nearly four decades, Stella Artois has partnered with “Fly Away” creator L... Read More...

SoundCloud Inks Exclusive Ad-Sales Representation Deal with SiriusXM’s AdsWizz

Dylan Smith

January 19, 2021

SoundCloud has expanded its “existing global relationship” with audio-advertising platform AdsWizz, which is set to become the exclusive seller of SoundCloud advert space in 14 European nations “effective imm... Read More...

Lil Yachty Scores Major Sponsorship Deal With Reese’s Puffs

Dylan Smith

December 29, 2020

“Flex Up” rapper Lil Yachty has scored a massive sponsorship deal with Reese’s Puffs. The 23-year-old artist, whose full name is Miles McCollum, recently unveiled the high-profile brand partnership in a twee... Read More...

Here’s How a Volume-Based Sync Licensing Approach Helped These Musicians Score a VRBO Placement

The Methodology Behind Great Sync: A Breakdown for Brands, Content Creators and Supervisors

Developing Trends in the Music Sync Space — A Worldwide Conversation With Leading Female Music Supervisors

Social Media Is Transforming Sync — Here’s How I’m Scoring Placements in the Digital Age

Meet the Sync Superstar Behind the Ad for Nissan’s 2023 Z

Robyn Cage Discusses Sync Licensing Tips for Beginners on Songtradr

Sync Licensing Is Helping This Tropical Music Star Find Fans on the Global Stage

Now That the Music Modernization Act Has Passed, Who's Gonna Run the Damn Thing?

Spotify, Apple Music, and YouTube Music Are Only Getting Bigger — Which Is Great News for Niche Streaming Platforms (Our Latest Podcast)

Meet the Artist Who Is Literally Saving His Fans’ Lives — Our Latest Podcast

How to Game the Billboard Charts (And Why You Shouldn’t)

Stop Chasing Playlists and Start Building a Music Career — Our Latest Podcast

‘Bone Conduction’ Headphones Don’t Go Over Your Ears — But Still Transmit Sound to Your Inner Cochlea

Investing In Music Catalogs? It Ain’t All Daisies & Butterflies — Our Latest Podcast

Charli XCX Roblox Live Concert to Promote Samsung’s Latest Phones

Dolly Parton and Doja Cat Star In TikTok’s Taco Bell Musical About Mexican Pizza

The Methodology Behind Great Sync: A Breakdown for Brands, Content Creators and Supervisors

Federal Judge Blocks Sale of Tyga’s Wavy Baby Shoes for Being Vans Knockoffs

Country Singer-Songwriter Stephanie Quayle Joins Wrangler + Fender Joint Collab

Sony Music’s Kontraband Inks Exclusive Deal With George Michael Estate

Vevo Launches ‘Vevo Rewind’ to Better Target Nostalgic Viewers

Tuned Global Is Helping the $26 Billion Fitness App Industry Figure Out Music — Without the Legal Headaches

Rammstein Selling $1,000 Hoodies and More — Is Luxury Merch a Thing Now?

LL Cool J Is Selling Designer COVID Masks – Just $49.95 a Pack

Justin Bieber Receives Cease-and-Desist Order from French Duo Justice

Justin Bieber x Crocs Collaboration Enters Round 2 – This Time With Socks

Bruce Springsteen Refused to Cooperate With Police During DUI Arrest in New Jersey, New Information Reveals

Rockstar Energy Taps Lil Baby for Its First-Ever Super Bowl Spot

As Budweiser Bails on the Super Bowl, Stella Artois Jumps In With Lenny Kravitz

SoundCloud Inks Exclusive Ad-Sales Representation Deal with SiriusXM’s AdsWizz

Lil Yachty Scores Major Sponsorship Deal With Reese’s Puffs