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Branding & Advertising

Dolly Parton and Doja Cat Star In TikTok’s Taco Bell Musical About Mexican Pizza

May 10, 2022

Photo Credit: Eva Rinaldi / CC by 2.0 Dolly Parton stars opposite Doja Cat in TikTok's musical about Taco Bell's Mexican Pizza. Inspired by a meme, the musical will release a week after the Mexican Pizza retu... Read More...

The Methodology Behind Great Sync: A Breakdown for Brands, Content Creators and Supervisors

Joe Belliotti

May 8, 2022

Scene from BMW’s 2022 Super Bowl LVI ad (Photo Credit: BMW) What’s the secret behind great sync matches? Here’s a comprehensive look at the ‘Music Select Methodology (MSM)’ by Joe Belliotti of MassiveMusic No... Read More...

Federal Judge Blocks Sale of Tyga’s Wavy Baby Shoes for Being Vans Knockoffs

Ashley King

May 2, 2022

Photo Credit: Tyga Instagram A federal judge has blocked the sale of Tyga's Wavy Baby Shoes after Vans sued, calling them knockoffs. Here's what we know. The attorney for Vans asked the judge to block sale o... Read More...

Country Singer-Songwriter Stephanie Quayle Joins Wrangler + Fender Joint Collab

Ashley King

April 22, 2022

Photo Credit: Erika Rock Stephanie Quayle is joining Wrangler and Fender on their joint collaboration celebrating 75 years of cultural influence. The Big Sky Music Group recording artist will be the face of ... Read More...

Warner Music Group Canada Moves to New Location in Downtown Toronto

Ashley King

April 7, 2022

Photo Credit: Warner Music Group Warner Music Group has announced it is moving its Canadian businesses to a new location in downtown Toronto. Warner Music Group Canada is moving its businesses to The Well, a... Read More...

The LA Forum Is Now Known as the Kia Forum – Branding Deal Complete

Ashley King

April 4, 2022

Photo Credit: Kia Forum The Forum in LA has completed its first naming rights deal with South Korean automaker Kia. It's now known as the Kia Forum. Kia America formally announced that it purchased the namin... Read More...

FC Barcelona Members Overwhelmingly Approve ‘At Least’ 12-Season Sponsorship Deal With Spotify

Dylan Smith

April 4, 2022

Barcelona, Spain. Photo Credit: Ansar Naib In mid-March, Spotify announced an over $300 million sponsorship deal with FC Barcelona, including jersey branding and stadium-naming rights. Now, the Barcelona Memb... Read More...

A$AP Rocky Launches Canadian Whisky Brand, Mercer + Prince

Ashley King

April 1, 2022

Photo Credit: Courvoisier Rapper A$AP Rocky is teaming up with E&J Gallo for a Canadian whisky brand called Mercer + Prince. The musician partnered with Global Brand Equities on the creation of the whisk... Read More...

Universal Music Group Inks Sponsorship Deal With Malaysia’s Johor Darul Ta’zim F.C., Including An ‘Official Theme Song’ From Snoop Dogg

Dylan Smith

March 18, 2022

Snoop Dogg and Malaysian rapper Joe Flizzow, who created "Pioneers" for Johor Darul Ta'zim F.C. Photo Credit: Universal Music Group Earlier this week, Spotify dropped a reported $306 million on a “long-term” ... Read More...

Spotify Confirms $300 Million+ FC Barcelona Sponsorship Deal, Including Jersey Branding and Stadium-Naming Rights

Dylan Smith

March 16, 2022

A shot of FC Barcelona's Camp Nou stadium, soon to be renamed Spotify Camp Nou, and the team's motto, translating to "more than a club." Photo Credit: Zicarlo van Aalderen Five weeks back, reports indicated t... Read More...

Busch Light Taps Kenny G for ‘Smoothest Ad In Super Bowl History’

Ashley King

January 31, 2022

Photo Credit: Busch Light Busch Light will run a Super Bowl ad featuring Kenny G for the 'smoothest' ad in Super Bowl history. Busch Light is partnering with the sax player for an advertisement that will air... Read More...

macklemore clean cause creative director

Macklemore Becomes Investor & Creative Director for Clean Cause Yerba Maté Beverage

Ashley King

January 26, 2022

Photo Credit: CLEAN Cause Macklemore is joining the Clean Cause beverage company as its first Creative Director and celeb investor. The partnership brings together Clean Cause, a brand on a mission to suppor... Read More...

The New World of Sync: How Two Sync Music Pros Are Surviving COVID-19

Is Sync the New Radio? ‘Running Up That Hill’ Isn’t the Only Track That’s Finding New Fans After Scoring a Major Placement

Unauthorized Music Usage on TikTok Can Cost Brands Big — But There’s a Way to Avoid Expensive Licensing Headaches

Sync Licensing Is Evolving — Now There’s a Comprehensive Analysis of the Music Industry’s Most Exciting Segment

How Sync Licensing Helped Musicians Thrive When Live Music Was Paused

Kate Bush Thanks Stranger Things Fans for Giving ‘Running Up That Hill’ a New Lease on Life

Here’s How Apple Has Dominated Sync Licensing for Two Decades Running

Spotify, Apple Music, and YouTube Music Are Only Getting Bigger — Which Is Great News for Niche Streaming Platforms

Adidas Places Kanye Branding Deal Under Review

Spotify Is Riddled With Fake Streams — Or Is It? Our Latest Podcast

Meet the Artist Who Is Literally Saving His Fans’ Lives — Our Latest Podcast

How to Game the Billboard Charts (And Why You Shouldn’t)

Stop Chasing Playlists and Start Building a Music Career — Our Latest Podcast

‘Bone Conduction’ Headphones Don’t Go Over Your Ears — But Still Transmit Sound to Your Inner Cochlea

Neil Young Calls Recent Ad Sponsorship ‘An Accident That Happened Through a Bad Decision,’ Promises ‘You Won’t See It Again’

Adidas Confirms Plans to Continue the Yeezy Shoe Line Without Yeezy the Rapper — New Products Coming ‘As Early As 2023’

Drake and 21 Savage Face $4 Million Condé Nast Lawsuit Over ‘Counterfeit’ Vogue Issue

Spotify Shares Drop Despite Double-Digit Subscriber Gains — And a Possible Price Hike Ahead

Adidas Officially Terminates Kanye West Deal — Execs Forecast ‘A Short-Term Negative Impact of Up to €250 Million’

The Methodology Behind Great Sync: A Breakdown for Brands, Content Creators and Supervisors

Federal Judge Blocks Sale of Tyga’s Wavy Baby Shoes for Being Vans Knockoffs

Country Singer-Songwriter Stephanie Quayle Joins Wrangler + Fender Joint Collab

Warner Music Group Canada Moves to New Location in Downtown Toronto

The LA Forum Is Now Known as the Kia Forum – Branding Deal Complete

FC Barcelona Members Overwhelmingly Approve ‘At Least’ 12-Season Sponsorship Deal With Spotify

A$AP Rocky Launches Canadian Whisky Brand, Mercer + Prince

Universal Music Group Inks Sponsorship Deal With Malaysia’s Johor Darul Ta’zim F.C., Including An ‘Official Theme Song’ From Snoop Dogg

Spotify Confirms $300 Million+ FC Barcelona Sponsorship Deal, Including Jersey Branding and Stadium-Naming Rights

Busch Light Taps Kenny G for ‘Smoothest Ad In Super Bowl History’

Macklemore Becomes Investor & Creative Director for Clean Cause Yerba Maté Beverage