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    Recent

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Trending
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Branding & Advertising

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  2. Branding & Advertising

‘Pink Pony Club’ vs. Generic LoFi Beats: Activaire’s Co-Founder Explains Why the Right In-Store Music Transforms the Customer Experience

Adesh Deosaran, Activaire
October 28, 2024
If you’re not obsessively thinking about the music inside your store, Activaire is. The behind-the-scenes science is impressive – as told by Adesh Deosaran, CEO and Co-Founder of Activaire. The following com... Read More...
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Spotify is reportedly building its own automated ad exchange, with an initial focus on video as opposed to audio. That’s according to Axios, though Digital Music News has shed light on all manner of adjacent... Read More...
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Songtradr and Vinyl Group have announced an advertising-focused partnership agreement that they say will unlock "significant value" moving forward. The Santa Monica-headquartered music licensing platform an... Read More...
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Macy’s Accused of Covering Up Diddy Sexual Assault Scandal to Protect Its Lucrative Branding Deal

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October 15, 2024
Macy’s has been accused of covering up a sexual assault by Sean ‘Diddy’ Combs in the latest lawsuit against the disgraced music mogul. In the latest of the seemingly endless lawsuits against Sean “Diddy” Com... Read More...
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Levi’s has released a new ad campaign featuring Queen Bey and her song “Levii’s Jeans” in a classic re-imagining of a commercial from 1985. The 30-second ad spot features Beyoncé washing her jeans at a laund... Read More...
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Pitbull has become the first artist to secure naming rights for a stadium through a deal with Florida International University (FIU). The 10-year agreement will see FIU Stadium rebranded as Pitbull Stadium. ... Read More...
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Google Stunned by Judge’s Decision in Search Antitrust Case

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OnePlus Commissions Finnish Metal Band Lordi to Write a Song About Its Latest Phone

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Finnish heavy metal band Lordi makes a song about the latest OnePlus phone, the Nord 4 — like the phone, it’s ‘Made of Metal.’ OnePlus teams up with Finnish heavy metal band Lordi for its latest collaboratio... Read More...
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Live Shows Are Where the Artist to Fan Connection Is Strongest — And Great Merch Strategies Can Seriously Boost Touring Income

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Wu-Tang Clan’s RZA has partnered with Irving Azoff’s Iconic Artists Group and LL Cool J’s Rock the Bells to ‘expand and expound’ on the hip-hop collective’s music, brand, and lifestyle. The new partnership e... Read More...
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Ticketmaster Scores Shazam Integration, Taps Meghan Trainor, NIKI, and the Peach Tree Rascals for Concert-Discovery Campaign

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Ticketmaster has officially inked an integration tie-up with Shazam and launched a discoverability-focused ad campaign featuring Meghan Trainor and others. The Live Nation subsidiary disclosed this latest i... Read More...
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    Chartmetric’s Data Reveals Some Interesting New Realities About the Global Music Market In 2026

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