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Branding & Advertising

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Snoop Dogg beats Spotify CEO to soccer team purchase

Snoop Dogg Beats Spotify CEO to the Punch with Welsh Soccer Team Purchase

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Snoop Dogg has purchased a stake in Welsh football club, Swansea City, becoming the latest celebrity to invest in a UK-based soccer team. Like Tom Brady and Ryan Reynolds before him, Snoop Dogg has become th... Read More...
Budweiser Cannes Grand Prix not paying music rights

Not Paying Music Rights Fees? Budweiser Was Proud Of That—Until the Backlash

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Anheuser-Busch InBev has apologized for a Cannes Grand Prix-winning campaign that boasted of having avoided paying for music rights. The world’s largest beer producer, Anheuser-Busch InBev (AB InBev), has be... Read More...
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The estate of late rapper XXXTentacion has announced the official launch of the Bad Vibes Forever clothing brand. The brand shares its name with the rapper’s fourth and final studio album. The first collecti... Read More...
Post Malone's 'Posty's' restaurant officially opened in Nashville

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Post Malone’s Broadway restaurant honky tonk on Lower Broadway is welcoming guests ahead of the big July 4th holiday weekend. The 26,00-square-foot venue ‘Posty’s’ boasts six bars and three stages across its ... Read More...
Google AI Ad is wrong yet again

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Google is batting below the Mendoza line for its AI commercials—this time at the expense of James Blunt. Last year’s Olympics AI written fan letter got pulled, will the same thing happen to this ‘Just Ask Goo... Read More...
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OpenAI recently removed all mentions of its partnership with Jony Ive’s new hardware startup io from its website and social media channels. The move comes after a federal court order related to a trademark di... Read More...

Looking to Break ‘Into Every Dimension of Entertainment and Consumer Life,’ Universal Music Launches Diversification-Focused JV With Patrick Whitesell

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Time to kick IP monetization up a notch? Universal Music Group and Patrick Whitesell’s WTSL have officially launched a joint venture designed to unlock “new commercial pathways.” The major and the Silver La... Read More...
Post Malone partners with TC Restaurant Group for his own Nashville Broadway venue

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Post Malone has partnered with TC Restaurant Group to open a Nashville entertainment venue under his name. The new venue will be designed around honky tonk grit and country soul with 26,000 square feet featur... Read More...
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Sony Taps Post Malone to Launch Latest Noise Canceling Headphones

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Sony has tapped Post Malone to launch its WH-1000XM6 noise canceling headphones. Posty is now a big face in Sony’s ‘For the Music’ campaign. “Great sound is essential for me when I’m making and listening to ... Read More...
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Taco Bell announces the launch of the Feed the Beat Record Club, bringing vinyl records from Feed the Beat artists to 300 Taco Bell Loyalty Members. On the heels of announcing its Feed the Beat Class of 2025... Read More...
TikTok attempts to soothe nervous advertisers

TikTok Soothes Nervous Advertisers—Says It’s ‘Confident in the Future’

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TikTok is making a concerted effort to calm advertisers' nerves as the platform faces its third extension of the looming U.S. ban. If the platform is ultimately banned in the United States—nearly $12 billion ... Read More...
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