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Podcast News

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Spotify podcasting strategy pivots to syndication

Spotify Pivots Podcasting Strategy Yet Again, This Time to Syndication

Ashley King
June 8, 2023
Spotify pivots its podcasting strategy yet again -- this time with an eye on syndication. Spotify is shifting its podcast strategy again, making its exclusives available on other platforms to gain revenue th... Read More...
Spotify parcast gimlet unions

Podcasting Unions Slam Spotify for Parcast, Gimlet Mismanagement — ‘Whether Spotify Studios Has a Vision Remains to Be Seen’

Ashley King
June 6, 2023
Podcasting unions for Gimlet and Parcast slam Spotify mismanagement as the company lays off 200 employees: "Whether Spotify Studios has a vision remains to be seen." Streaming giant Spotify announced Monday ... Read More...
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Spotify Announces 200 Podcasting Layoffs, Combines Parcast and Gimlet, and Revives Spotify Studios Amid Push for ‘A Valuable, High-Margin Business’

Dylan Smith
June 5, 2023
Amid an aggressive push for podcasting profitability, Spotify has announced yet another round of layoffs – affecting about 200 individuals working in and around its “global podcast vertical.” The Stockholm-... Read More...
Jemele Hill clarifies Spotify comments, says she's not leaving

Jemele Hill Clarifies She Isn’t Leaving Spotify, Despite Rumors

Ashley King
June 4, 2023
Jemele Hill says she isn't departing Spotify, despite a Bloomberg report stating otherwise -- 'I never asked Spotify for $100M.' Despite a report that she would be leaving Spotify, Jemele Hill announced on T... Read More...

Spotify’s Podcasting Shakeup Continues — Now the Platform Is Bringing On a Copy Lead To ‘Assume Ownership of the Spotify for Podcasters Brand Voice’

Dylan Smith
May 26, 2023
After making a number of cuts across its spoken word divisions amid a wider effort to achieve podcasting profitability, Spotify is now hiring a podcast “copy lead.” The Stockholm-headquartered audio-enterta... Read More...
Spotify generating AI podcast hosts

Spotify Is Generating AI Versions of Its Popular Podcast Hosts For Targeted Advertising

Ashley King
May 23, 2023
Spotify is developing AI versions of its popular podcast hosts to read ads for now—but is that the limit? Likely not. Bill Simmons, founder of the podcast network The Ringer, shared the news on a recent epis... Read More...
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DJ Nu-Mark: The Producer With Two Turntables and a Drum Machine

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May 17, 2023
West Coast producer DJ Nu-Mark has a surprising confession: “I bought a drum machine before I bought turntables,” admits the legendary DJ when asked about his start in the music industry. A longstanding membe... Read More...
YouTube Music

YouTube Music Officially Rolls Out Podcasts — No Subscription Required

Ashley King
April 27, 2023
YouTube Music is finally rolling out support for listening to podcasts—in the US only for now. The update is rolling out gradually, so users may not see it for a few weeks. It allows people who are watching ... Read More...
Spotify admits to overpaying and over-investing in content acquisition

Spotify CEO Admits to ‘Overpaying and Over-Investing’ in Content Acquisition as Joe Rogan Renewal Negotiation Looms

Ashley King
April 26, 2023
Spotify admits to 'overpaying and over-investing' in content acquisition as Joe Rogan renewal negotiation looms. As many of Spotify's big-name content acquisitions, like Joe Rogan, near their deal negotiatio... Read More...
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Warner Music Group’s WMX Unveils ‘Visual Podcast Series’ Exploring ‘Iconic Albums in Pop Culture’ — Beginning With Notorious B.I.G.’s Final Release

Dylan Smith
April 19, 2023
After adding a trio of channels to Roku last year, Warner Music Group’s WMX has officially unveiled “a visual podcast series” entitled Iconic Records, the first season of which will center on Notorious B.I.G.... Read More...
Spotify shifting podcast strategy, Jellysmack repackaging content

Is Spotify Pivoting Its Podcasting Strategy? Jellysmack Deal Features Content ‘Repackaging’

Ashley King
April 18, 2023
Is Spotify shifting its podcast strategy away from expensive exclusives? The latest deal with Jellysmack includes lots of repackaged content from famous creators. Jellysmack helps YouTubers like MrBeast re-p... Read More...
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Spotify Invites Broadcasters to Try Their ‘Broadcast-to-Podcast’ Technology

Ashley King
April 16, 2023
Spotify invites broadcasters to try their 'broadcast-to-podcast' technology, converting existing content into podcasts and generating new ad revenue. Spotify unveils an update to make converting radio shows ... Read More...
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