Just because you’re on VEVO, doesn’t mean you’re getting paid by VEVO.
Which sounds like a big problem, especially since the stiffed are starting to make some noise. That includes indie publisher Matt Pincus, who earlier this month accused VEVO and its major label partners of systematically pocketing the royalties of all indie songwriters. And, more recently, the manager of OK Go, who said he’s never seen a check from VEVO, despite being one of the most-viewed bands of the modern era.
Now, VEVO chief executive Rio Caraeff is responding to these accusations. In a comment on our Monday story about OK Go, Caraeff didn’t say that these people were necessarily getting paid, but he did say the ‘licensors‘ of these videos are. Which, translated, seems to mean that labels are getting their cash, and the rest (ie artists and indie publishers) really isn’t VEVO’s problem. So, maybe OK Go is unrecouped by their ex-label EMI, or maybe they’re just getting stiffed – who knows – but that’s not VEVO’s concern.
“We (VEVO) pay every single video licensor fairly (based upon all revenue, not just revenue generated from video watch pages like some other services do), on-time and on the same commercial terms no matter whether one is a major or independent label or distributor.
“What happens between an artist and their label or distributor in their contractual relationship are simply not something that we are party to and every artist’s deal is different.”
“We fully respect music, artistry and our teams work incredibly hard to build audiences and generate revenue for artists, writers and rights owners from a user-behavior (watching music videos) that was considered promotional by the industry for so many years.
“I am not willing to engage in a public debate here other than what I have already said (so please don’t contact me for more quotes on this) but I felt like declaring the simple truth of how we operate as it seems like this place attracts many who easily disparage without knowing the facts.