9 Ways to Get People to Buy More Vinyl

Vinyl-focused questionnaire conducted by British Phonographic Industry (BPS) and Entertainment Retailer Association (ERA), part of  a broader survey on music purchasing habits. Participating survey group of 1,000.  Specific question used was, ‘Which of the following might tempt you to buy vinyl / buy more vinyl?’ (% response).

13 Responses

  1. So They+CAN+Block+Content...

    Funny… the #1 driver is already a fact. And… as the glut of pressings wear on, selling less per pressing, labels are pressing LESS per title going forward. So BAM… yes, essentially all NEW vinyl pressing are limited edition or does someone think there’s going to be a million seller vinyl album anytime soon?

    Most pressings are between 500 – 1,500 units. On average the total amount sold per title is probably between 2,500 – 5,000 accounting for the few outliners that may sell 10k+ and there are not many.

    PAUL – It would be great to see a Vinyl sales chart by title… who do you know at Soundscan? LOL…

    • Jim

      CIMS has a vinyl chart. They don’t tell you how many are sold.

    • anon

      Labels are pressing less vinyl per title? Any data to back that up? There’s ample evidence to prove that’s patently false given the strong growth of the format over the past several years. And titles that sell in excess of 10k units are outliers in your mind? Soundscan (which significantly undercounts vinyl sales since many indie stores don’t report) would beg to differ. They actually publish a weekly vinyl chart. Of the current top 50 vinyl sellers last week only 6 had scanned less than 10k copies. Notably those six were released in just the past several weeks and hadn’t had time to reach the 10k threshold. Plenty of records sell more than 10k copies on LP. Stick to speaking on subjects on which you actually know something.

  2. Mike

    This is very antidotal, but almost all of my friends have ceased all vinyl buying, and especially RSD and Black Friday RSD. It seems the cash grabbing nature of the labels finally killed everyone’s enthusiasm. Again, this is just 6-7 hardcore vinyl friends. Not sure if it’s happening on a larger scale, but this survey is telling.

  3. Rick Shaw

    The old gun-to-head works best for this. Either that or working some cut-outs out of an Econoline with Guido.

  4. david*

    Really, who cares… back in the day I loved vinyl, the label and cover art and the magic of the sound coming from the grooves.. Trouble is, a record collection takes up a lot of room and is heavy when you’re moving house and because so many of us now live in apartments .. there’s just not the space for all that stuff .. plus a hifi stereo unit.. AND it’s expensive too !!!

    For independent labels it’s very costly to prepare and manufacture, print the labels and covers and then organize the headache of physical warehousing, distribution, returns and getting paid by the retailers & distributors…

    iTunes is a million times less headache when compared to doing it with physical products..

  5. DJ_IYF

    Things that would get me to buy more vinyl:
    – A download code for either WAV of FLAC files (instead of just MP3s). Remember we’re supposed to be audiophiles?
    – Transparency: What type of master was used? Who transferred it? Where was it pressed? Put the info right on the jacket. Right now it’s a total crapshoot. Most releases nowadays are just the CD master dumped onto vinyl and pressed for cheap in the Czech Republic.
    – Stop it with the 180g vinyl. First, it’s a marketing gimmick that offers no real improvement in the sound department. Second, it makes shipping expensive. And third, the environment and stuff.
    – Also stop it with the “colored vinyl only” releases, or make it clear on the jacket that it makes the sound quality inferior. Why would you sabotage your release with such a bullsh– gimmick?
    – Can I get a nice big poster? Like the one in Bob Dylan’s Greatest Hits 2?

    That’s my 2 cents*.

    *3 cents for the limited 180g version.

  6. DingDong

    Bring back 7 inch singles and sell them for $3 each and they vinyl recorded music business will boom again..

    • guest

      Selling 7″ singles at $3 would mean taking a loss on every piece sold.

      • DingDong

        If the scale of economics was setup right then why not .. it’s only a small slice of plastic after all .. in fact, you could even turn the vinyl single into an ad supported media device .. one or two ads on each side of the single after the song has played.. or just scale it right .. The cost of oil/synthetics has come down enormously.. yes there are setup manufacturing costs.. making the stampers etc .. but really that doesn’t have to be that high..

        Imagine if 7 inch vinyl singles were made and promoted by big hit radio airplay artists.. the fans could go out and buy an appealing little artifact in the form of a pop single… they must be cheap to work because the pop single is all about mass consumption.. I think it could definitely work and I think singles have a certain sort of appeal.. it’s a very instant and fun media that recorded music fans could embrace..

  7. BangBang

    I agree, selling 7 inch singles at real cheap prices would be a winner..