Apple Boycotts Trump, But Still Supports an Executive That Beats Women…

Because Apple stands up for women and minorities… when it’s financially convenient.

In the weeks following Steve Jobs’ death, there was hope that somehow, Apple’s outrageous pace of technological innovation would continue unabated.  Anyone who pored through Water Isaacson’s famous Steve Jobs biography or even watched Ashton Kutcher’s on-screen personification understood the enormous impact one man exerted on Apple’s culture.  But critics always pointed to a strong but overshadowed supporting cast, starting with Woz, Jonathan Ive, and Tony Fadell, while dismissing Jobs as an overrated, tyrannical and petulant dictator who hogged all the credit.

Turns out the circle of geniuses needed their furious ringleader, and innovation has now famously halted at Apple.  Since Jobs’ death, Apple fanboys have been treated to a phablet iPhone, a watch, a messy streaming music service, and a questionable $3.1 billion purchase of Beats by Dre.  But the Apple faithful have also been let down by the morality and soul of Apple, which showed so much promise of materializing after Jobs’ death.  Jobs’ Apple was largely bereft of social causes and care; Tim Cook, an openly gay CEO, showed signs of injecting some humanity and sensitivity into the ranks.

The purchase of Beats by Dre, a bloated $3.1 billion boondoggle, may been that ‘jump the shark’ moment at Apple.  And in terms of the Apple culture, it carried a poisonous seed.  Enter Andre Young, aka Dr. Dre, who was initially lauded as a rap visionary and marketing genius, and who proudly accepted a top executive position at Apple alongside the acquisition.  But the past has a way of never going away, especially in the hyper-connected world of today.  Critics pointed to Young’s brutal, public beating of MTV host Dee Barnes in the early 1990s in an LA nightclub, an episode that left permanent physical and emotional damage for Barnes as retribution for simply criticizing the group on-air.

Rolling Stone’s Alan Light offered this report in 1991:

According to a statement issued by Barnes, Dre picked her up and “began slamming her face and the right side of her body repeatedly against a wall near the stairway” as his bodyguard held off the crowd. After Dre tried to throw her down the stairs and failed, he began kicking her in the ribs and hands. She escaped and ran into the women’s restroom. Dre followed her and “grabbed her from behind by the hair and proceeded to punch her in the back of the head.” Finally, Dre and his bodyguard ran from the building.

Dre settled the matter out of court, and never apologized.  Quite to contrary: Young openly bragged about the incident and rubbed it in.  “People talk all this shit, but you know, somebody fucks with me, I’m gonna fuck with them,” Dre declared.  “I just did it, you know. Ain’t nothing you can do now by talking about it. Besides, it ain’t no big thing – I just threw her through a door.”

Other incidents started resurfacing, including accusations from ex-partner Michel’le Toussaint, who claimed that Dre brutally beat her during their tumultuous time together.  So badly, in fact, that she required plastic surgery to fully recover.

Layer in a long history of homophobic and misogynistic raps, with songs peppered with slurs like ‘faggot’ and ‘bitch,’ and Tim Cook faced a defining moment to clarify the moral position at Apple.  In hateful comment after hateful comment on Digital Music News, readers excoriated us for criticizing Dre’s homophobic and misogynistic lyrics, arguing that Dre is merely an actor on a stage.  Now, real situations were proving that this ‘act’ was blurring with reality and violently clashing with Cook’s new culture of acceptance.

We waited.  Nothing happened.  Everyone was silent, while the media attention intensified.  This was going viral, people were demanding answers, this was going to affect Apple’s bottom line.  Eventually, Dre was forced to offer a sweeping apology, one that skipped names and blamed youth and alcohol.

Instead of taking a real, difficult stance, Apple supported the apology rather than firing Dre outright (and dealing with messy financial and legal ramifications).  Inside Apple, one can only imagine that hope for a culture predicated on equality and zero-tolerance for hate was dashed.  This was about money, and this is a company that was now regressing on both technological and humanistic fronts.

Enter Donald Trump, perhaps a convenient punching bag for Apple and an opportunity to cleanse the confusing episodes of the past.  According to a Politico report over the weekend, Apple is now boycotting the upcoming Republican National Convention, based on Trump’s record of misogynistic comments and controversial stances against Muslims and Mexicans.  “In 2008, Apple donated about $100,000 in MacBooks and other technology to both the Democrats and Republicans.  In 2012, they did something similar,” Politico’s senior tech reporter Tony Romm relayed.

“This year, they are not going to do that and it’s specifically because Donald Trump has made such incendiary comments about women, minorities, immigrants and so forth.”

Other tech giants, including Facebook, Google, and Microsoft, are offering support in the form of hardware and technology, according to the report.  The companies typically offer support to both conventions and parties, with Apple only recently bowing out on partisan and political terms.

Of course, this is great for Trump, who sharply criticized Apple for refusing to decrypt its iPhone for FBI authorities in the wake of the San Bernadino attacks.  Apple bailing on the convention creates another easy enemy, and opens Apple to obvious attacks of selective morality.

Because when compared to Dr. Dre, Trump is a downright feminist.


16 Responses

  1. Anonymous

    “Other tech giants, including Facebook, Google, and Microsoft, are offering support in the form of hardware and technology, according to the report.”

    And they’ll be remembered for that.

    “when compared to Dre, Trump is a downright feminist”

    No, they’re both miserable misogynists. You brought Dre’s sins to our attention; don’t spoil it now.

    • Anonymous

      “And they’ll be remembered for that.”

      They will be remembered for supporting a fascist indeed. They can’t pretend they didn’t know.

      • Anonymous

        “They will be remembered for supporting a fascist indeed”

        Yes, that’s exactly what I meant. My deepest apologies if that wasn’t crystal clear. 🙂

  2. 2u

    Apple is pompous and self-righteous.

    Trump is ‘integrity’ and that scares the heck out of a lot of people who do not want to face themselves, so they get angry and petty, attempt to demonize Trump. Everyone can see straight through the Trump-slandering.

    As for all of this trendy so-called socially progressive revisionism and its belief in conspiracy against the makers of this civilization; good luck; mother nature is waiting on all of this forced social engineering to run its course and to fall right back into place.

    • Anonymous

      “Trump is ‘integrity’”

      What does that even mean…

      • Anonymous Too

        Apparently, it means make contradictory statements on nearly every topic so that each voter gets to choose which answer they want to believe.

      • 2u

        You mean it has to be explained that he has been a very successful and productive member of society for many decades? It has has to be said that he has made incredible history with his campaign thus far, running and succeeding up against the establishment? Really?

  3. Anonymous

    “Trump is ‘integrity’ and that scares the heck out of a lot of people who do not want to face themselves”

    Well, you could say that Trump has integrity the same way Hitler or Mussolini had integrity… They all openly “trumped” their racist, fascist, populist demagoguery, white supremacist, misogynistic, belligerant position.
    Lots of people were also scared of Hiter and Mussolini. Maybe they “didn’t want to face themselves” ??

    • 2u

      Unfortunately for you, I am very well educated in the history of that particular era. Someone without appropriate education would find your comparison plausible; it is in fact hyperbole.

      Those who suffered at the hands of those authentic tyrants such as Hitler would even find your notion rather insulting. Tell a Jew or a Slav that Hitler was merely like Trump. You can be sure you know nothing of Hitler at all.

      As for all of that demonization and slander of Trump, none of which is true, you have simply bought into the sanctimonious lying Left-wing-Liberal-Progressives’ media spin hook-line-and-sinker. The Democrats have an agenda which actually is slimy hence their Cultural Marxism behavior and their fascist intolerant behavior in the media toward their opposition. Trump frightens them–find out why that is so; it has nothing to do with being or having done something wrong.

  4. Anonymous

    Man, what is your deal with Dr. Dre? All of this hate always directed toward Dr. Dre by Paul Resnikoff. Did he spit in your cornflakes? I’m trying to figure out who you hate more though: Dr. Dre or Spotify. Now, thats a tough one! Looking forward to more Dr. Dre and Spotify hate stories in the future.

    • 2u

      Nope just a naive conception of the way the world is thought to or supposed to function.

  5. jorge

    This headline is incendiary in that you imply Dr Dre continues to beat women in the present. I’m not defending his past actions, but to imply that he continues to do that and Apple is ok with that is pretty slanderous. Meanwhile, Trump is a racist, and that is indeed happening now.

  6. Winecyclist

    First of all, my father immigrated to America so I might know a tad more than the typical person on this subject.

    It is not racist to what to stop illegal immigration. It is not racist to want to put a temporary hold on immigrants from nations currently embroiled in war with ISIS or those from theocratic-governed Islamic nations UNTIL a secure way to properly vet them can be established. Donald Trump has said nothing more or nothing less than this on the subject. He did not say nor imply that Mexico sends only “thugs and rapists” to the U.S. And regarding Mexico, they have a ‘no-entry send them back’ policy regarding illegal immigration on their southern border.

  7. Wakeup

    Winecyclist; you’re probably the type of immigrant who travelled over to the states and slaughtered the native americans.