Google will combine YouTube Red and Google Play Music into a brand-new streaming platform.
YouTube Red and Google Play Music will merge into a single service, the video platform has confirmed.
Speaking at the New Music Seminar conference in New York, YouTube’s Head of Music, Lyor Cohen, said that the company will merge both services. Cohen stated,
“The important thing is combining YouTube Red and Google Play Music, and having one offering.”
Cohen didn’t give information on the active number of YouTube Red paid subscriptions.
Cohen added that Google wants to directly collaborate with music labels. The search giant also wants to work closely with rights holders.
“In my mind, the missing piece on building these businesses is collaborating with the [music] industry, and not just making deals and going away and seeing how it works.”
Google has long hinted at the merger. A free trial subscription to Play Music has given users access to YouTube Red. Likewise, a YouTube Red subscription has included access to Google Play Music.
Earlier this year, the search giant combined the teams working at YouTube Music and Play Music into a single unit. In a statement to The Verge, Google said,
“Music is very important to Google and we’re evaluating how to bring together our music offerings to deliver the best possible product for our users, music partners and artists. Nothing will change for users today and we’ll provide plenty of notice before any changes are made.”
Noting the confusion in offering two separate streaming services, The Verge’s Ben Popper wrote back in February,
“The fact that YouTube Music and Google Play Music both exist is a touch confusing, especially since you can use them both for free, but they both add a bunch of features if you subscribe to YouTube Red. The best way to understand the new music app is to think of Facebook. Just as the social network broke out Messenger into its own so it could optimize the experience, YouTube now has dedicated apps for its three most popular verticals: kids, gaming, and music.”
Google may merge the two platforms to create an entirely new streaming service. It didn’t specify when the merger will take place, though it may happen soon.