Axe has a relatively new idea.
Partnering with SoundCloud, Lil Yachty, and Zaytoven, the brand – better known for its body sprays supposedly ‘irresistible to women’ – has launched Axe the Label.
The contest will allow up-and-coming rappers and producers to work with both artists on SoundCloud. Axe the Label, the first project under the Axe Music platform, aims to invest in aspiring artists.
The contest allows for two phases of collaboration.
In the first phase, which runs from October 1st to October 28th, users can submit their best lyrics. Using the commenting feature on SoundCloud, they’ll share their lyrics for the hook of Lil Yachty’s latest track, ‘Anarchy.’ The winner will receive a co-writing credit on the track.
In the second phase, which runs from October 29th to November 16th, Zaytoven will share two instrumental tracks – ‘Gold’ and ‘Phoenix.’ Aspiring rappers will submit their flow over either track. Producers will use the associated beat and stem packs to create new tracks. Zaytoven, along with ‘music industry insiders,’ will select two rappers and seven producers to appear on a featured playlist. Winners will receive a production credit on the final collaboration with Zaytoven.
Sounds like a fantastic opportunity, right?
Just take a look at the fine print.
Looking at the official rules, winners will receive a sizable check for their efforts – $2,500. But, they shouldn’t expect to receive anything more, including royalties for their work.
Basically, for their efforts, Axe, Zaytoven, and Lil Yachty will merely assign winners a co-writing credit or a production credit. Even then, don’t expect that claim to fame to last forever.
The credits will only last until June 30th, and until SoundCloud stops featuring the song.
“Grand prize winners understand that they get songwriting credit for the time their song is featured on the playlist on SoundCloud and for promotional purposes through June 30th, 2019, they will receive a cash prize, as indicated above but they do not have any further rights to the lyrical contributions they have made as part of the contest, and do not own the song.”
In addition, Lil Yachty’s label – Capitol Records – will own the rights to ‘Anarchy,’ including the hook. Universal Music Publishing Group will keep the publishing rights.
The rules continue,
“By submitting an entry, you (and parent/legal guardian if you are a minor in your state of residence) and winners/collaborators hereby acknowledge and agree that your/their entry, and all right, title and interest therein, becomes the property of Capitol Records and Universal Music Publishing (and full ownership is assigned to them) and it is considered a “work for hire”, and a complete buyout of entry, with no further compensation provided or owed to you, as entrant or winner. You (and collaborators) hereby expressly disclaim any interest in the entry and agree not to assert any moral rights under applicable copyright or other comparable law.”
Oh well. At least winners will also receive a ‘custom can’ of Axe Body Spray. And when it comes to ‘exposure,’ SoundCloud’s spotlight sometimes leads to something big.
Just not publishing co-writing credits in perpetuity.