Spotify for Podcasters Officially Moves Out of Beta

Podcasting has been gaining a lot of popularity in recent years, and companies like Spotify and Apple Music are quickly realizing its potential. In fact, the statistics-oriented Spotify feature is now available for use by all podcasters.

Podcast hosts can now upload their shows to Spotify free of charge, and Spotify will then list and promote the podcasts to the platform. Spotify boasts more than 200 million users across 75+ countries, part of a massive investment in the content area.

Spotify for Podcasters offers heavy insight into listeners’ demographics — information that can make it easier for podcasters to adjust and promote their programs. Total streams and listener characteristics are accompanied by more granular details, including how long users listen to a podcast, when they stop listening, and more.

Whether that crosses privacy lines is subject to debate, though Apple Music has limited demographic looks to one metric (like location, age range, etc.) on its Apple Music for Artists platform.

Between this initiative, which may well be the most comprehensive podcast-promotion tool available for free, and Spotify’s investments in exclusive podcasts, it’s clear that the company is serious about attracting music lovers and podcast fans.

Moreover, although Apple still has a listenership lead in most countries around the world, podcast-wise, Spotify is quickly catching up; this year’s investments (including proprietary deals with the Obamas and Kevin Bacon) could start to pay off.

Now, the only question is whether consumers want to combine both experiences. It’s worth noting that Apple Music officials have stated, in no uncertain terms, that they don’t want or intend to mix music and podcasts like Spotify is currently doing.

The global popularity and explosive growth of podcasts cannot be understated. More than 50 percent of Americans have listened to a podcast, and that figure has grown substantially for each of the last five years. Apple is home to a staggering 500,000 active podcasts, and just as impressively, Spotify has doubled its number of podcast listeners since the start of 2019.

Yes, the future looks very bright for podcasts — though competition looks very stiff. The coming months will bring more podcast-competition details, some of which may directly affect listeners.

One of the most significant challenges that podcasters face is getting their shows noticed by potential listeners. With so many podcasts available, it’s easy for great content to get lost in the shuffle. However, Spotify for Podcasters is changing that. By offering free promotion and detailed listener insights, it’s easier than ever for podcasters to get their shows in front of the right audience.

But it’s not just about getting noticed. Podcasters also need to keep their listeners engaged. And that’s where the detailed insights provided by Spotify for Podcasters come in. By knowing how long users listen to a podcast, when they stop listening, and more, podcasters can adjust their content and promotion strategies to keep listeners engaged and coming back for more.

Of course, there are some concerns about privacy when it comes to listener insights. However, it’s worth noting that Spotify is not the only platform that offers this type of information. And it’s ultimately up to podcasters to decide what information they want to collect and how they want to use it.

As for competition, there’s no denying that it’s fierce. Apple Music is still the dominant player in many countries, but Spotify is quickly catching up. And with exclusive deals with big names like the Obamas and Kevin Bacon, it’s clear that Spotify is serious about making a name for itself in the podcasting world.

So what’s next for podcasts? Only time will tell. But one thing’s for sure: the future looks bright. And with platforms like Spotify for Podcasters leading the way, it’s never been easier for podcasters to get their shows noticed and keep listeners engaged.

One Response

  1. Derry

    How much is pay per stream for podcasts compared to a simple song .. someone knows how it works and how they count streams ? 🙂