SoundCloud has announced Tracy Chan is joining the company as Senior Vice President of Creator.
Tracy Chan will oversee the SoundCloud Creator ecosystem globally, including tools, services, products, and offerings. He will be responsible for evolving the SoundCloud Creator product for independent artists as they evolve their careers on the platform. Chan will report directly to SoundCloud president Eliah Seton and will serve on the company’s executive leadership team.
“This is a game-changing addition to our leadership team at SoundCloud,” adds Eliah Seton. “No one has built, launched, and scaled more value-added products and services for creators than Tracy. Tracy has successfully built and established creator products for some of the biggest entertainment and tech companies in the world and we’re extremely excited to have him bring his talents to SoundCloud.”
Before joining SoundCloud, Tracy Chan served as Head of Music at Twitch. Tracy oversaw Twitch’s exponential growth in music by enabling creators to interact live with their fans. Twitch forged its partnerships with Universal Music Group, Warner Music Group, Merlin, The NMPA, and others around the world under Chan’s leadership.
Chan joined Twitch from his position as Director of Product Management at Spotify. He helped lead product strategy and development for Spotify’s Creator platforms while building analytics tools for artists and labels – including Spotify for Artists and Spotify Analytics.
SoundCloud’s Creator offering aims to provide independent artists with a scaled, stream-lined solution for industry-leading distribution, marketing, and monetization opportunities powered by the platform’s unmatched data and insights. SoundCloud is currently the only artist services company and direct-to-consumer music-streaming service for fans.
“It’s a momentous time to join SoundCloud; a pioneering company that has continuously innovated and deepened its commitment to providing the best-in-class services and offerings that advance the careers of artists around the world,” adds Tracy Chan. “My previous experiences focused on helping artists thrive in the existing music economy. Now at SoundCloud, my mission is building the new music economy to help artists thrive.”