Rihanna didn’t get paid a dime for her Super Bowl Halftime performance. But the exposure is worth it. Take a peek at the data from 2018 to 2022 to see what we mean.
Deezer analyzed its music streaming data from 2019 to 2022 to find that Super Bowl performers, on average, receive a 42% boost in the week following the game. Dr. Dre scored the highest streaming increase in that post-game week, seeing an 85% boost for the week after his 2022 performance. J. Lo saw a 58% boost in 2019, while Snoop Dogg saw a 51% boost.
What about on Super Bowl game day? Deezer says performers saw on average a 35% increase in music streaming on the big day. Justin Timberlake saw a boost of 122% in 2018, followed by Mary J. Blige with a 92% increase and Snoop Dogg with a 65% increase. Gen Z drives this engagement, with 47% of post-game day streams coming from the 24-35 age bracket.
So how did Rihanna fare compared to these historical numbers? Deezer says in the week leading up to the big day, Rihanna saw a massive boost of 234% in streams from the US, with an average of 164% globally.
For the big day, Rihanna’s streams saw a 121% increase in the US and globally. She has massively outperformed previous Super Bowl performers—including last year’s hip-hop performance. Justin Timberlake only beats her on game day in terms of streaming interest.
Rihanna’s staying power in the music industry shows just how loyal fans can be. Despite not releasing an album since 2016 and mostly focusing on her successful fashion business, Rihanna can still draw a crowd. Digital Music News also detailed the streaming boosts RiRi attracted on Spotify and Apple Music if you’re interested in checking out those details. The short of the story is that Rihanna is having a Renaissance too—not just Beyonce.