Snoop Dogg Inks Partnership Deal With Petco — Ad Spots, Branded Pet Products, and More

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Snoop Dogg has partnered with Petco on an advertising campaign and unveiled a line of pet products. Photo Credit: Petco

Ahead of a planned summer launch for Snoop Cereal, Snoop Dogg has inked a far-reaching partnership agreement with Petco and made several products available via the pet-supplies retailer.

Petco (NASDAQ: WOOF) and Snoop Dogg announced their multifaceted tie-up today, via a formal release as well as brief ad spots. Expected to run through 2023’s end, the Droga5-developed campaign will extend to television, digital, and social media – including with “behind-the-scenes footage of Snoop and pets,” according to the involved parties.

Likewise featured within the all-encompassing partnership is a Snoop Dogg-curated “Petco Picks” list of recommended cat and dog products. Among the latter are “Meowijuana Catnip,” a pizza-shaped “Doggijuana” treat toy, and, most notably, the Gamma-partnered act’s Snoop Doggie Doggs line.

Scheduled to arrive this August in Petco’s stateside brick-and-mortar locations – the company operates approximately 1,500 stores in the U.S., Puerto Rico, and Mexico, per its website – Snoop Doggie Doggs items are already available for purchase online.

Pet-loving fans of the “Drop It Like It’s Hot” creator can currently purchase a Snoop Dogg-branded collar ($19.99), a cat and dog hoodie with a chain accessory ($39.99), and even a “deluxe gold pet bowl” ($64.99). Also included in the collection are a Snoop Dogg-themed “deluxe pet jersey” and a “pink boss lady” variation thereof (both $29.99 apiece).

Addressing his latest business endeavor in a statement, WME-signed Snoop Dogg touted the “great experts and great deals” of Petco, which is offering a $10 discount on orders $50 and over for customers who use the “SNOOP” promo code.

“When it comes to shopping for my pets, I choose stuff for them I’d choose for myself. My pets gotta look good, feel good, smell good,” communicated the Death Row Cannabis owner. “But it’s hard to know how to keep our pets healthy and happy when they can’t tell us what they need.

“When I shop at Petco, it’s all there, even my own pet line, Snoop Doggie Doggs. They have great experts and great deals, so I can relax and trust that my pets are always fresh and getting the best at a fair price. Now that’s value,” concluded the Shiller co-founder Snoop Dogg.

Last week, Snoop Dogg and Dr. Dre (who cashed in on his catalog earlier this year) rescheduled a pair of Doggystyle 30th anniversary shows in solidarity with the WGA strike; May had seen the 51-year-old call on artists to boycott music streaming services.