Taylor Swift continues to cheer on Travis Kelce and the Kansas City Chiefs, drawing record ratings for the NFL on CBS.
Pop superstar Taylor Swift’s budding romance with Kansas City Chiefs’ tight end, Travis Kelce, continues to make headlines, leading to a noticeable spike in viewership for the NFL. Almost 24.4 million viewers watched as the Chiefs took down the Los Angeles Chargers 17-31 — the most-watched program of the week across all networks.
The game is also the most-watched regional week 7 game since 1998, when the NFL’s programming returned to CBS amid the buzz of the Bills-Patriots game, with nearly 16 million viewers. Comparatively, the Chiefs’ week 5 game against the New York Jets drew in around 27 million viewers on NBC across Peacock, NBC Sports Digital, and NFL Digital platforms.
The week 7 game was also Swift’s return to Arrowhead Stadium to support Kelce, cheering from the suite alongside his parents, Ed and Donna, and other NFL celebrity family like Chiefs’ quarterback Patrick Mahomes’ wife Brittany and their infant son Bronze. Previously, the singer-songwriter attended the Chiefs-Broncos game on October 12 — only a day before the premiere of her Eras Tour concert film in LA.
As Taylor Swift’s continued support for Kelce is breaking viewership records for the NFL, so too is “Taylor Swift: The Eras Tour” concert film breaking records for AMC Theatres. Initially, Swifties broke the record for ticket pre-sales for a concert film — or any film — from AMC, followed by more record-breaking revenue in its opening weekend.
The film’s second week still raked in $34 million despite a 63% drop from its debut, even beating out the new Martin Scorsese film, “Killers of the Flower Moon,” with $23 million. Swift’s concert film became the first in history to bring in more than $100 million at the domestic box office, achieving that impressive feat in only five days of show times.
Going into Halloween, Swift’s film is expected to get bumped to No. 2 with the release of Universal’s “Five Nights at Freddy’s,” an aptly themed horror flick for the spooky season.