Branding & Advertising

Pandora had a big presence before app-craziness took over. But the company's very aggressive app approach sparked a major surge in awareness and usage - before the rush of competitors caught on.  And, shortl... Read More...

Mercedes-Benz is one of the most recognized brands worldwide, and one of the largest advertisers. But outside of its more mainstream pitches, the company is tapping newer formats to excite a younger generati... Read More...

Wrigley is now suspending its advertising ties with Chris Brown following a domestic abuse incident on Sunday. Brown was involved in a violent argument with an unnamed women after the Clive Davis-hosted, pre... Read More...

Super Bowl Sunday frequently disappoints, especially when match-ups are lopsided. But this time, the heavily-favored New England Patriots fell to the underdog New York Giants, a stunning result that kept vie... Read More...

The Beyonce image is now spreading into mobile, thanks to a custom-tailored Samsung device. The aptly-titled B'Phone is essentially a retrofitted UpStage, a sleek multimedia device that sports screens on bot... Read More...

EMI is now planning a major revitalization of its catalog roster, and tapping advertising firm Saatchi & Saatchi to craft the campaign. The major label is planning broad-based initiatives for artists lik... Read More...

Verizon Wireless is now trumpeting an exclusive download deal involving AC/DC, a longtime digital holdout. The deal is currently the focus of a number of Verizon Wireless advertisements, which also feature t... Read More...

Sprint and Atlantic Records are now pushing a significant, P2P-based promotional and advertising effort, according to a recent New York Post report. The deal will revolve around rapper Plies, who will offer ... Read More...

Intel is now preparing a major, music-related advertising campaign, according to several major label sources. The executives, who hail from one of the larger majors, spoke on the condition of anonymity.  The... Read More...

Interscope Geffen A&M is now preparing a number of artist-branded drinks, according to an announcement issued this week. The initiative involves Drinks Americas Holdings, Ltd., a Connecticut-based compan... Read More...

Google is now triggering a four-week test of its video advertising system, according to an announcement issued earlier this week. The AdSense trial involves music video content supplied by both Warner Music ... Read More...