Branding & Advertising

Home

Branding & Advertising

Adidas Faces Class-Action Lawsuit Over Failure to Disclose Kanye’s Extreme Racism

April 30, 2023

Adidas is facing a class-action lawsuit from investors who claim the company didn't disclose Kanye's racism—despite knowing about his anti-Semitic comments. The German sportswear company cut ties with the ra... Read More...

Doja Cat Becomes Skechers’ First ‘Artist-in-Residence’ with More Artist Deals Potentially Ahead

Ashley King

April 28, 2023

Doja Cat becomes Skechers' first 'artist-in-residence,' with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come --- "I can't wait to show everyone what we are building." Grammy-winning st... Read More...

YouTube Unveils AI-Powered Music Ad Solutions to Target Gen Z

Ashley King

April 27, 2023

As a growing number of tech companies invest heavily in recent explosive advances in AI, YouTube introduces two new AI-powered music ad solutions focused on targeting Gen Z. YouTube has announced two new AI-... Read More...

Taylor Swift Turned Down a $100 Million FTX Sponsorship Deal, Lawyer Says

Ashley King

April 19, 2023

Taylor Swift avoided the class action lawsuit against FTX's celebrity promoters by simply asking about unregistered securities — and coming to her own conclusions. The lawyer handling the class-action lawsu... Read More...

'Journey of a Song' by Jarett Sitter (Photo Credit: Play MPE)

Meet the Company Delivering Music for the Largest Music Companies In the World — ‘Anybody Can Use Our Platform’

Paul Resnikoff

April 17, 2023

Behind a bevy of hits and successful careers lies a low-profile distributor whose name is rarely mentioned. Now, Play MPE is expanding awareness of its specialized network into the indie community. While gar... Read More...

Tim McGraw Launches ‘Down Home’ Media Brand with Skydance Backing

Ashley King

April 13, 2023

Tim McGraw launches 'Down Home' a new media, entertainment, and marketing company with backing from Skydance. Country superstar Tim McGraw has announced the launch of Down Home, a new media, marketing, and e... Read More...

ONELIVE Expected to Drive $300 Million In Gross Merchandise Value to Clients This Year

Paul Resnikoff

April 3, 2023

Artist-centric ecommerce company ONELIVE is slated to drive over $300 million in GMV (Gross Merchandising Value) this year, according to details shared by the company with Digital Music News. That revenue hau... Read More...

Twitter Won’t Charge $1,000-a-Month Verification Fees for the Largest Businesses and Advertisers, Says New Report

Ashley King

March 31, 2023

Twitter won't charge $1,000-a-month verification fees for its most prominent businesses and advertisers. Under its Elon Musk leadership, Twitter has announced that it will begin removing "legacy" verified ch... Read More...

Adidas Cancels Beyonce Ivy Park Collab, Likely Due to Sluggish Sales

Ashley King

March 29, 2023

Adidas and Beyonce have ended their partnership for their Ivy Park collaboration due to sluggish sales. The Hollywood Reporter says that the partnership is ending despite upcoming Ivy Park collections that a... Read More...

Kim Kardashian Taps SZA for SKIMS’ Latest Advertising Campaign

Ashley King

March 22, 2023

Kim Kardashian's SKIMS taps Grammy Award-winning singer-songwriter SZA for its latest underwear advertising campaign. SKIMS, the brand of "next generation" underwear, loungewear, and shapewear co-founded by ... Read More...

Santana Extends Mirayo-Branded Cannabis Deal with The Parent Company

Ashley King

March 9, 2023

Carlos Santana extends his Mirayo-branded cannabis deal with The Parent Company. The Parent Company, a leading California-based cannabis company, has announced an extension of its license agreement with Mira... Read More...

The Guild of Music Supervisors Awards Return In Fiery Fashion to LA — Here’s the Complete Winners List

Paul Resnikoff

March 7, 2023

After two years of online-only events, the Guild of Music Supervisors hosted a packed 13th annual GMS Awards ceremony this week at The Wiltern in Los Angeles. The following was created with the support of So... Read More...

SRR Capital Launches With a VC-Style Approach to Music Investing

What Is Attribution?

So Busy With "The Quiet Time..."

Netflix Won the Streaming Wars. YouTube Changed the Rules.

Indonesia: One of the World’s Most Promising Digital Music Markets

What Politicians Could Learn from the Music Business: A Midterm Election Primer

Kroger Moves to Toss Sony Music-Led Infringement Lawsuit, Arguing Cox v. Sony Invalidates Everything

Activision Taps BTS’ Suga for Call of Duty: Warzone Hajin Conflict — Here’s the Exclusive First Look

The BTS-Branded Gravy Train Keeps Barreling Down the Track. Up Next? BTS-Branded Korean Coffee In a Bottle

What Politicians Could Learn from the Music Business: A Midterm Election Primer

Fans: The 2% That Matter

Adidas Faces Class-Action Lawsuit Over Failure to Disclose Kanye’s Extreme Racism

Doja Cat Becomes Skechers’ First ‘Artist-in-Residence’ with More Artist Deals Potentially Ahead

YouTube Unveils AI-Powered Music Ad Solutions to Target Gen Z

Taylor Swift Turned Down a $100 Million FTX Sponsorship Deal, Lawyer Says

Meet the Company Delivering Music for the Largest Music Companies In the World — ‘Anybody Can Use Our Platform’

Tim McGraw Launches ‘Down Home’ Media Brand with Skydance Backing

ONELIVE Expected to Drive $300 Million In Gross Merchandise Value to Clients This Year

Adidas Cancels Beyonce Ivy Park Collab, Likely Due to Sluggish Sales

Kim Kardashian Taps SZA for SKIMS’ Latest Advertising Campaign

Santana Extends Mirayo-Branded Cannabis Deal with The Parent Company

The Guild of Music Supervisors Awards Return In Fiery Fashion to LA — Here’s the Complete Winners List