Branding & Advertising

Converse is now planning artist-branded kicks featuring The Grateful Dead, The Doors, The Beatles, and Kurt Cobain. The tip comes from the Daily Swarm, which has been collecting information on the upcoming lin... Read More...

Starbucks was once a media darling, adored for its brew of business brilliance and customer connectedness. Now, amidst over-expansion and total marketplace saturation, that sentiment is starting to sour. On... Read More...

If music is the soundtrack to our lives, then advertisers want a piece of the experience. But how can artists forge powerful and profitable relationships with brands?  At South by Southwest on Thursday, entrepr... Read More...