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Branding & Advertising

Adidas Confirms Plans to Continue the Yeezy Shoe Line Without Yeezy the Rapper — New Products Coming ‘As Early As 2023’

November 10, 2022

Last month, Adidas officially cut ties with Kanye West (also known as Ye). Now, execs have confirmed that they will keep the Yeezy line going under a new name despite the formal conclusion of their profession... Read More...

Drake and 21 Savage Face $4 Million Condé Nast Lawsuit Over ‘Counterfeit’ Vogue Issue

Dylan Smith

November 8, 2022

Condé Nast is officially suing Drake and 21 Savage for allegedly using a fake Vogue issue to promote their recently released Her Loss album. The Vogue owner Condé Nast submitted the multimillion-dollar acti... Read More...

Spotify Shares Drop Despite Double-Digit Subscriber Gains — And a Possible Price Hike Ahead

Paul Resnikoff

October 25, 2022

Spotify subscribers, monthly average users, and revenues all headed north during the latest third quarter. Wall Street sent shares south. It was an impressive third-quarter financial review for Spotify on Tu... Read More...

Adidas Officially Terminates Kanye West Deal — Execs Forecast ‘A Short-Term Negative Impact of Up to €250 Million’

Dylan Smith

October 25, 2022

Adidas has officially terminated its deal with Kanye West (also known as Ye), citing his “unacceptable, hateful and dangerous” comments. Update (10/25): Gap has announced that it's "taking immediate steps to... Read More...

Is Sync the New Radio? ‘Running Up That Hill’ Isn’t the Only Track That’s Finding New Fans After Scoring a Major Placement

Paul Resnikoff

October 11, 2022

For members of the music industry, sync licensing’s far-reaching potential benefits are hardly a secret. But besides affording artists considerable upfront compensation and meaningful exposure, placements are... Read More...

Adidas Places Kanye Branding Deal Under Review

Ashley King

October 7, 2022

Adidas places Kanye's branding deal 'under review' amid controversy. Adidas has placed its partnership with rapper and designer Kanye West under review after working with him on his brand Yeezy since 2013. W... Read More...

Apple Music Officially Replaces Pepsi As the Super Bowl Halftime Show Sponsor

Dylan Smith

September 23, 2022

Apple Music has officially inked a “multi-year partnership” agreement with the NFL to replace Pepsi as the sponsor of the Super Bowl Halftime Show. The National Football League and the Spotify rival just rec... Read More...

Unauthorized Music Usage on TikTok Can Cost Brands Big — But There’s a Way to Avoid Expensive Licensing Headaches

Dylan Smith

September 23, 2022

Several well-known businesses – most recently Bang Energy Drink – have learned through litigation that TikTok’s major label blanket licenses don’t extend to companies. But contrary to the commonly held belief... Read More...

Ticketmaster Expands Into Music NFTs With Dapper Labs’ Flow Blockchain: ‘An Entirely New Way For Event Organizers to Enhance Their Fans’ Experiences’

Dylan Smith

September 1, 2022

After spearheading multiple sports-focused non-fungible token initiatives, Live Nation’s Ticketmaster is now working to bolster its NFT presence on the music side. Warner Music-backed NBA Top Shot creator D... Read More...

Deezer Taps Dua Lipa to Kick Off Gen Z-Focused Marketing Pivot After Forecasting 2025 Revenue of €1 Billion

Dylan Smith

August 23, 2022

Four months back, Deezer revealed that it had about 9.6 million subscribers and disclosed plans to generate €1 billion in 2025. Now, in an effort to grow the former figure and meet the latter goal, the French... Read More...

Yeezy Gap Products Show Up In Times Square Store Ahead of Broader US Rollout

Ashley King

July 21, 2022

Starting today, the Yeezy Gap collaboration is going a step further with a takeover of the Times Square store. This is the first time that Yeezy Gap products like t-shirts, hoodies, cargo pants, hats, and mo... Read More...

Scaling UTA—Private Equity Firm EQT Invests to Become Second-Largest Shareholder

Raha Muhammad

July 20, 2022

A victory in its aim to scale, UTA CEO Jeremy Zimmer announced EQT’s investment yesterday—a move he claimed: “would help us drive growth while protecting our culture." As one of the most powerful talent agen... Read More...

SRR Capital Launches With a VC-Style Approach to Music Investing

What Is Attribution?

So Busy With "The Quiet Time..."

Netflix Won the Streaming Wars. YouTube Changed the Rules.

Indonesia: One of the World’s Most Promising Digital Music Markets

What Politicians Could Learn from the Music Business: A Midterm Election Primer

Kroger Moves to Toss Sony Music-Led Infringement Lawsuit, Arguing Cox v. Sony Invalidates Everything

Activision Taps BTS’ Suga for Call of Duty: Warzone Hajin Conflict — Here’s the Exclusive First Look

The BTS-Branded Gravy Train Keeps Barreling Down the Track. Up Next? BTS-Branded Korean Coffee In a Bottle

What Politicians Could Learn from the Music Business: A Midterm Election Primer

Fans: The 2% That Matter

Adidas Confirms Plans to Continue the Yeezy Shoe Line Without Yeezy the Rapper — New Products Coming ‘As Early As 2023’

Drake and 21 Savage Face $4 Million Condé Nast Lawsuit Over ‘Counterfeit’ Vogue Issue

Spotify Shares Drop Despite Double-Digit Subscriber Gains — And a Possible Price Hike Ahead

Is Sync the New Radio? ‘Running Up That Hill’ Isn’t the Only Track That’s Finding New Fans After Scoring a Major Placement

Adidas Places Kanye Branding Deal Under Review

Apple Music Officially Replaces Pepsi As the Super Bowl Halftime Show Sponsor

Unauthorized Music Usage on TikTok Can Cost Brands Big — But There’s a Way to Avoid Expensive Licensing Headaches

Ticketmaster Expands Into Music NFTs With Dapper Labs’ Flow Blockchain: ‘An Entirely New Way For Event Organizers to Enhance Their Fans’ Experiences’

Deezer Taps Dua Lipa to Kick Off Gen Z-Focused Marketing Pivot After Forecasting 2025 Revenue of €1 Billion

Yeezy Gap Products Show Up In Times Square Store Ahead of Broader US Rollout

Scaling UTA—Private Equity Firm EQT Invests to Become Second-Largest Shareholder