Branding & Advertising

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Branding & Advertising

McDonald’s Latest Celebrity Meal Features Cardi B & Offset

February 16, 2023

McDonald's celebrated Valentine's Day by offering the Cardi B and Offset meal for its 2023 celebrity endorsement. The company says this is the first-ever celebrity duo meal it has offered and features Cardi ... Read More...

Pharrell Williams Joins Louis Vuitton as Men’s Creative Director

Ashley King

February 16, 2023

Louis Vuitton has appointed Pharrell Williams as its new Men's Creative Director, effective immediately. Pharrell's first collection for Louis Vuitton will be unveiled in June at Men's Fashion Week in Paris.... Read More...

Triller Officially Closes Julius Buyout Despite Facing Multiple Missing-Payment Lawsuits

Dylan Smith

February 13, 2023

Despite facing lawsuits from Universal Music Group (UMG) and others, short-form video-sharing app Triller has officially wrapped its acquisition of Julius Influencer Marketing, according to an announcement me... Read More...

Coca-Cola’s Tie-Up With Rosalía Takes Artist Branding to the Extreme

Ashley King

February 12, 2023

Rosalía recently collaborated with Coca-Cola Creations to launch a limited-edition flavor that inspired her new song. The result goes way beyond a typical artist spot. Grammy Award-winning singer Rosalía's ... Read More...

Budweiser Taps Metro Boomin For High-Profile Super Bowl Ad

Ashley King

February 2, 2023

Budweiser has tapped actor Kevin Bacon and hip-hop producer Metro Boomin for its upcoming Super Bowl ad. The ad brings back the slogan, 'This Bud's For You.' The commercial will air during the Super Bowl LVI... Read More...

Flo Rida Awarded Nearly $83 Million by Florida Jury in Breach-Of-Contract Suit Against Energy Drink Maker

Dylan Smith

January 18, 2023

A Florida jury has officially awarded Flo Rida nearly $83 million in a breach-of-contract lawsuit that he filed against Celsius Holdings, the maker of the namesake energy drink. Word of the multimillion-dol... Read More...

TikTok Reportedly Undercuts Rival Platforms On Ad Costs As Regulatory Scrutiny Continues

Dylan Smith

January 12, 2023

TikTok has reportedly adopted comparatively low prices for on-platform advertisements in an attempt to draw digital-marketing business away from competitors including Instagram and YouTube. ByteDance-owned ... Read More...

Snoop Dogg’s ‘Snoop Loopz’ Cereal Forced to Rebrand

Ashley King

December 11, 2022

Snoop Dogg's 'Snoop Loopz' cereal has been blocked and forced to rename by Kellogg's Brands. Snoop Dogg and Master P's breakfast cereal Snoop Loopz has been forced to rebrand following interference from Big ... Read More...

Failed Crypto Exchange FTX Offered Taylor Swift $100 Million Sponsorship Deal

Ashley King

December 7, 2022

Failed crypto exchange FTX was in talks with Taylor Swift for a $100 million sponsorship months before the collapse. A new report from the Financial Times details the full extent of the would-be partnership.... Read More...

Jay-Z Offered $1.5 Billion to Buy Bacardi’s Half of D’USSE Cognac Brand, Court Documents Show

Ashley King

December 1, 2022

According to court documents, Jay-Z offered $1.5 billion to purchase Bacardi's half of their D'USSE Cognac brand. Newly unsealed court documents show that Jay-Z and his SC Liquor company offered $1.5 billion... Read More...

SKIMS Inks Holiday Branding Campaign with Snoop Dogg’s Entire Family

Ashley King

December 1, 2022

SKIMS inks a holiday branding campaign with Snoop Dogg featuring three generations of his family. Loungewear and underwear brand SKIMS has announced the launch of its 2022 holiday campaign, featuring the leg... Read More...

Neil Young Calls Recent Ad Sponsorship ‘An Accident That Happened Through a Bad Decision,’ Promises ‘You Won’t See It Again’

Dylan Smith

November 16, 2022

In September, it came to light that Neil Young was less than thrilled about the appearance of “Old Man” in a Sunday Night Football promotion. Now, the Toronto native has described a recent ad sponsorship as “... Read More...

SRR Capital Launches With a VC-Style Approach to Music Investing

What Is Attribution?

So Busy With "The Quiet Time..."

Netflix Won the Streaming Wars. YouTube Changed the Rules.

Indonesia: One of the World’s Most Promising Digital Music Markets

What Politicians Could Learn from the Music Business: A Midterm Election Primer

Kroger Moves to Toss Sony Music-Led Infringement Lawsuit, Arguing Cox v. Sony Invalidates Everything

Activision Taps BTS’ Suga for Call of Duty: Warzone Hajin Conflict — Here’s the Exclusive First Look

The BTS-Branded Gravy Train Keeps Barreling Down the Track. Up Next? BTS-Branded Korean Coffee In a Bottle

What Politicians Could Learn from the Music Business: A Midterm Election Primer

Fans: The 2% That Matter

McDonald’s Latest Celebrity Meal Features Cardi B & Offset

Pharrell Williams Joins Louis Vuitton as Men’s Creative Director

Coca-Cola’s Tie-Up With Rosalía Takes Artist Branding to the Extreme

Budweiser Taps Metro Boomin For High-Profile Super Bowl Ad

Flo Rida Awarded Nearly $83 Million by Florida Jury in Breach-Of-Contract Suit Against Energy Drink Maker

Snoop Dogg’s ‘Snoop Loopz’ Cereal Forced to Rebrand

Failed Crypto Exchange FTX Offered Taylor Swift $100 Million Sponsorship Deal

Jay-Z Offered $1.5 Billion to Buy Bacardi’s Half of D’USSE Cognac Brand, Court Documents Show

SKIMS Inks Holiday Branding Campaign with Snoop Dogg’s Entire Family

Neil Young Calls Recent Ad Sponsorship ‘An Accident That Happened Through a Bad Decision,’ Promises ‘You Won’t See It Again’