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Branding & Advertising

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Bad Bunny Adidas sneakers

Adidas Takes Its Bad Bunny Partnership to the Next Level Ahead of Super Bowl LX, Teeing Up the Artist’s First Custom Release

Dylan Smith
October 13, 2025
Ahead of Super Bowl LX – and after selling off all its Yeezy inventory – Adidas is ramping up a long-term partnership with Bad Bunny, who’s preparing to release his first signature shoe under the brand. Tec... Read More...
T-Pain Crocs

T-Pain and Crocs Release ‘Unfurgettable’ Boots with the Fur in Brand’s First Boots Collection

Ashley King
October 12, 2025
T-Pain is the new face of Crocs for the footwear brand’s first-ever boots collection, featuring the limited edition “boots with the fur.” T-Pain has teamed up with Crocs for the brand’s first-ever boots coll... Read More...
California bans loud ads on streaming services

California Passes Law to Ban Loud Commercials on Streaming Services

Ashley King
October 7, 2025
California is taking aim at excessively loud commercials on ad-supported streaming platforms. A new law requires streaming services like Netflix and Prime Video to ensure that the volume of ads does not excee... Read More...
Spotify Advertising

Spotify Opens Ad Buying Through Amazon and Yahoo Demand-Side Platforms in Latest Post-Earnings Pivot

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Spotify has announced another high-profile advertising change in the wake of the category’s lackluster Q2 2025 revenue. Now, the company is making its ads inventory available via the demand-side platforms (DS... Read More...
Waymo YouTube Music integration

YouTube Music and Waymo Team Up For Personalized Listening in Select Cities

Ashley King
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Waymo riders in San Francisco, Los Angeles, and Phoenix can now link their YouTube Music accounts to personalize their experience in a new way. Self-driving robotaxi company Waymo has added yet another audio... Read More...
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Fat Joe Says He Lost Millions After Nike and Reebok Abruptly Cancelled His Sneaker Deals

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Fat Joe says two sneaker deals with Nike and Reebok fell through due to his high-profile rap beefs with Jay-Z and 50 Cent, losing him millions. Rapper Fat Joe has revealed he lost out on millions when two lu... Read More...
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Shares of Spicy Noodle Maker Samyang Foods Hit All-Time High Following ‘Kpop Demon Hunters’ Cameo

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August 29, 2025
The makers of the spicy noodles enjoyed by the main characters in Netflix’s ‘Kpop Demon Hunters’ are seeing shares jump by 7.3% since going viral. South Korea’s Samyang Foods, the makers of spicy “fire chick... Read More...
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TikTok has introduced its first major global ad campaign dedicated specifically to music discovery, titled “See Where Music Takes You.” The ad blitz comes at a time when the platform is still technically bann... Read More...
Spotify Advertising

Advertising Is Now Spotify’s ‘Achilles’ Heel,’ a Business Insider Takedown Claims – Ad Agencies Waiting Days to Get a Reply After Spotify’s Heavy Layoffs

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Advertising has become Spotify’s “Achilles’ heel” – at least according to a new report exploring the company’s comparatively little-discussed reputation in the advert sector itself. That report, complete wit... Read More...
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SZA Named Artistic Director in Multi-Year Partnership with Vans

Ashley King
August 15, 2025
Vans, the iconic skateboarding brand owned by VF Corporation (NYSE: VFC) has officially named SZA as its new Artistic Director in a significant multi-year partnership. The collaboration brings together SZA’s... Read More...
Kevin Woo OpenWAV

Kevin Woo Leverages OpenWav for Direct Fan Engagement During KCON, Demonstrating New Artist Centric Model

Ashley King
August 11, 2025
K-pop star Kevin Woo, the celebrated voice behind ‘Saja Boys’ in the Netflix streaming hit KPop Demon Hunters, took center stage to host a fan meet-up during KCON weekend in Los Angeles. Woo was not just a pe... Read More...
Wu-tang Clan album Shaolin price tag

The Price of the Wu-Tang Clan’s One-Copy Album Has Finally Been Revealed

Ashley King
July 22, 2025
A years-long mystery surrounding the true sale price of the Wu-Tang Clan’s one-of-a-kind album, Once Upon a Time in Shaolin, was solved through a Freedom of Information Act (FOIA) request. FOr years, specula... Read More...
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