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Synchronization

Netflix Won the Streaming Wars. YouTube Changed the Rules.

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Warner Music Group sync reorganization

WMG Streamlines Its Global Sync Operations Across Recorded Music and Publishing, Taps Ron Broitman to Lead the Unified Division

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Spotify VMAs

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Stephanie Quayle Wrangler Fender ad

Country Singer-Songwriter Stephanie Quayle Joins Wrangler + Fender Joint Collab

Ashley King
April 22, 2022
Stephanie Quayle is joining Wrangler and Fender on their joint collaboration celebrating 75 years of cultural influence. The Big Sky Music Group recording artist will be the face of Wrangler x Fender, an exc... Read More...
Big Sync Music Latin America

Big Sync Music Expands in Latin America With Patricia Portaro Leading

Ashley King
April 19, 2022
Big Sync Music is expanding its team in Latin America, bringing on Patricia Portaro as Head of Music Supervision, LATAM. Big Sync Music is one of the fastest-growing global music agencies servicing brands li... Read More...
Warner Music Group Styngr

Warner Music Group Partners with STYNGR for Licensing Music to Game Developers

Ashley King
March 22, 2022
1
Warner Music Group has struck a partnership with Styngr to offer game developers access to pre-licensed music tracks. Now game developers will have the ability to integrate these WMG recordings into their ga... Read More...
Pusha T McDonald's

Pusha T Beefs with McDonald’s Over ‘I’m Lovin’ It’ Jingle – Drops Arby’s Diss Track

Ashley King
March 22, 2022
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Pusha T is beefing with McDonald's over the 'I'm lovin' It' jingle with a new diss track sponsored by Arby's. McDonald's famously used the 'ba da ba ba ba' tune in 2003 with Justin Timberlake singing the hoo... Read More...
nirvana the batman

Nirvana’s “Something in the Way” Surges After Inclusion In ‘The Batman’

Ashley King
March 15, 2022
Nirvana's "Something in the Way" listens have surged on music streaming services after the release of 'The Batman.' Robert Pattinson's emo take on the caped crusader also includes the Nevermind deep-cut – tw... Read More...
music sync trends 2022

Developing Trends in the Music Sync Space — A Worldwide Conversation With Leading Female Music Supervisors

Ashley King
March 9, 2022
Synchronization provides artists and composers with a new way to earn income from their music. But what makes music sync-worthy? The following was created in collaboration with Songtradr, part of a broader p... Read More...

Web3 Sync Marketplace Dequency Announces $4.5 Million Funding Round

Dylan Smith
February 16, 2022
Dequency, which bills itself as “the world's first Web3 music synchronization licensing marketplace,” has announced the completion of a $4.5 million funding round. Atlanta-headquartered Borderless Capital, ... Read More...

Songtradr Officially Merges Peter Gabriel-Founded Cuesongs Into Big Sync Music

Dylan Smith
January 19, 2022
Music licensing and distribution platform Songtradr has officially merged sync company Cuesongs with its Big Sync Music subsidiary. Santa Monica-headquartered Songtradr announced the move via a formal relea... Read More...
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Courtney Love Says Kurt Cobain Would Have Been ‘Proud’ to Hear “Rape Me” Featured in ‘Succession’

Ashley King
November 4, 2021
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Kurt Cobain's widow Courtney Love says she believes the late grunge rocker would be proud of how Nirvana's "Rape Me" song was used in HBO's Succession. Season three of the super-rich family drama is airing n... Read More...

Thematic Is Quietly Transforming Music Licensing on Multiple Platforms — Here’s an Update

Ashley King
September 30, 2021
The creator economy is booming, but music rights are more confusing than ever. Thematic is quietly fixing that for both content creators and music artists. The following was created in collaboration with The... Read More...

Songtradr Acquires Livestream Music Licensing Platform Pretzel

Dylan Smith
April 20, 2021
Music licensing and distribution platform Songtradr has acquired Pretzel, which offers creators on Twitch, YouTube, and other services access to a pre-cleared, “DMCA-safe” music library for livestreams. Song... Read More...

Songtradr Acquires Sync Licensing Company Cuesongs

Dylan Smith
November 16, 2020
Music licensing and distribution platform Songtradr has acquired UK-based sync licensing company Cuesongs. Songtradr announced the high-profile buyout today, in a formal release that was shared with Digital ... Read More...
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    Will the Music Industry Ever Get a Handle on Rightsholder Payouts?

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